spearmint
Skip itA small market ($106K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Review moat
Good1,035.75avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.20–$27.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$106K$106K/yr · 102K searches
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
586
Top-5 brand share
80%
Open market
16%
- Swanson34%
- Traditional Medicinals14%
- Frontier Co-op14%
- Nutricost12%
- HERBAMAMA6%
- Anthony's4%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swanson Spearmint Leaf Full Spectrum Digestive Supplement for Digestive-Comfort-Seeking Adults - 400 mg Mentha Spicata (60 Capsules)
Swanson$11.354.5★2,211 rev
Traditional Medicinals Organic Spearmint Tea - Supports Everyday Wellness Healthy & Refreshing - Kosher Non-GMO Caffeine-Free Compostable - 16 Tea Bags
Traditional Medicinals$5.204.8★698 rev
Nutricost Spearmint Leaf (1000mg) 120 Capsules - Spearmint Supplement GMO-Free Gluten-Free 60 Servings
Nutricost$11.794.3★140 rev
Frontier Co-op Organic Spearmint Leaf 16 Oz Bulk Bag - For Tea DIY Body Care Cooking and Craft Cocktails
Frontier Co-op$16.314.7★1,728 rev
Frontier Co-op Organic Cut and Sifted Spearmint Leaf 1.48oz
Frontier Co-op$8.494.7★269 rev
Newest
by launch date
Organic Spearmint Tea Loose Leaf (3 oz) Herbal Tea for a Calming Effect Digestion Womens Hormone Balance Sweet Mint Aroma Naturally Caffeine-Free
Zhivana Organics$10.0210 rev
Nutricost Spearmint Leaf (1000mg) 120 Capsules - Spearmint Supplement GMO-Free Gluten-Free 60 Servings
Nutricost$11.79140 rev
Apsogo Organic Greek Spearmint Tea - Loose Leaf Dried Mint Leaves 1.76oz
APSOGO$13.10212 rev
Halo Naturals Organic Spearmint Leaf Cut & Sifted 4 Ounces (Mentha spicata) USDA Certified | Resealable Pouch| Packaged in The USA
Halo Naturals$8.0380 rev
VINATURA Spearmint Capsules Supplement - Spearmint Leaf Extract Enhanced with DIM & Saw Palmetto for Unwanted Hair Women Health & Skin 60 Capsules
VINATURA$18.94295 rev
Trending
90-day click momentumOrganic Spearmint Tea Loose Leaf (3 oz) Herbal Tea for a Calming Effect Digestion Womens Hormone Balance Sweet Mint Aroma Naturally Caffeine-Free
Zhivana Organics$10.024.9★
Traditional Medicinals Organic Spearmint Tea - Supports Everyday Wellness Healthy & Refreshing - Kosher Non-GMO Caffeine-Free Compostable - 16 Tea Bags
Traditional Medicinals$5.204.8★
Nutricost Spearmint Leaf (1000mg) 120 Capsules - Spearmint Supplement GMO-Free Gluten-Free 60 Servings
Nutricost$11.794.3★
Apsogo Organic Greek Spearmint Tea - Loose Leaf Dried Mint Leaves 1.76oz
APSOGO$13.104.5★
TEARELAE - Spearmint Tea - 1.5g x 50 Count - 100% Pure Spearmint Leaves - Non-GMO - Naturally Caffeine-free Herbal Tea - Support Digestion & Natural Breath Freshener
TEARELAE$9.464.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious Tea”
“Quality Tea”
“Good refreshing flavor”
“Great deal”
“No bad odors or smell”
“Excellent for my hormonal acne”
“Fresh and clean”
“Ease of Use: The capsules are a standard size. easy to swallow”
“It has helped reduce face hair for PCOS relative”
“organic spearmint tea bags”
What buyers complain about
“Funny taste”
“it's not a strong flavor”
“Smells disgusting”
“Didn't work”
“Not a great value for the price point paid”
“The bag is HUGE”
“But this one is bitter”
“Caused liver problems”
“digestive soothing—but drinking 3+ cups of tea a day just wasn't sustainable for my schedule”
“Does not appear to be very fresh”