soy protein powder
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$27.85avg listing price — sweet spot $15–$100
Price range
Incredible$15.04–$42.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$101K$101K/yr · 66K searches
Review moat
Bad5,083.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
567
Top-5 brand share
88%
Open market
7%
- NOW Foods29%
- Nutricost21%
- BulkSupplements20%
- PURE ORIGINAL INGREDIENTS10%
- Minimalist7%
- Earthborn Elements5%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Sports Nutrition Soy Protein Isolate 20 g 0 Carbs Unflavored Powder 2-Pound
NOW Foods$25.444.3★1,202 rev
BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$25.974.1★1,270 rev
Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
Nutricost$24.754.4★96 rev
PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives
PURE ORIGINAL INGREDIENTS$37.244.3★155 rev
Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)
Minimalist$27.864.3★60 rev
Newest
by launch dateMinimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)
Minimalist$27.8660 rev
Minimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (1.6 Pound Soy Protein Isolate)
Minimalist$16.7760 rev
Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
Nutricost$24.7596 rev
Nutricost Soy Protein Isolate Powder 1 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
Nutricost$19.5883 rev
PURE ORIGINAL INGREDIENTS Soy Protein Isolate Always Pure No Fillers or Additives (1 Pound)
PURE ORIGINAL INGREDIENTS$15.04155 rev
Trending
90-day click momentumMinimalist Soy Protein Isolate Ideal for Smoothies and Shakes Packaged for Convenience in a Resealable Bag (3 Pound Soy Protein Isolate)
Minimalist$27.864.3★
PURE ORIGINAL INGREDIENTS Soy Protein Isolate (4 lb) Always Pure No Fillers or Additives
PURE ORIGINAL INGREDIENTS$37.244.3★
Nutricost Soy Protein Isolate Powder 2 LB Unflavored - 10 Grams of Protein Per Serving Vegan GMO-Free & Gluten Free
Nutricost$24.754.4★
Organic Plant Based Protein Powder | Vegan Organic Protein Powder Vanilla Flavored with BCAA Amino Acids & Hemp Seed Pea Blend | Non-GMO Soy Dairy Filler & Gluten Free (Vanilla 32 Servings)
Sunwarrior$42.724.5★
BulkSupplements.com Soy Protein Isolate Powder - Vegan Protein Powder Unflavored - Pure & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$25.974.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It makes a delicious smoothie”
“Great protein powder”
“Reliable product”
“The vanilla flavor is smooth”
“Great vegan protein”
“It mixes well in my shaker bottle”
“mixes well”
“Best price”
“Not too sweet when using half water half milk which is what I wanted”
“Simple to use”
What buyers complain about
“Weird taste”
“doesnt even have lots of protein”
“very gritty texture”
“Flavor is most unpleasant”
“TOO SWEET”
“its expensive”
“Artificial sweetner”
“It does not mix well at all”
“Impossible to open”
“There is also a very very strong chemical smell”