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soursop capsules

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Soft demand (-37.4% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 6Conversion 55Competition 24Returns 100Price range 80Avg price 95Brand share 47Review moat 54Quality gap 35

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$22.85

avg listing price — sweet spot $15–$100

Price range

Great$10.04–$35.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,334.2

avg incumbent reviews — the moat a new listing must climb

Market size

Good$279K

$279K/yr · 263K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-37.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

22

Top-5 brand share

77%

Open market

18%

  • Serene Herbs35%
  • Carlyle19%
  • Clean Nutraceuticals9%
  • FITO MEDIC'S7%
  • NEW AGE6%
  • Vyxion5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$28K20%$56K30%$84K40%$112K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×