sore throat relief
Worth a lookShows low returns (0.0%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 1.3M searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$3.88–$20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Review moat
Bad5,717avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
662
Top-5 brand share
82%
Open market
12%
- Mucinex30%
- Chloraseptic18%
- Beekeeper's Naturals13%
- Boiron11%
- Betadine9%
- Tylenol6%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mucinex Instasoothe Sore Throat Relief Drops Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative Honey & Echinacea Flavor Medicated Numbing Throat Drops 40 ct
Mucinex$4.394.6★14,491 rev
Chloraseptic Max Strength Sore Throat Relief Lozenges Wild Berry Drops with Liquid Center to Numb Sore Throat 15 Count
Chloraseptic$3.884.7★9,831 rev
Betadine Sore Throat Relief Gargle 8 Oz Fast Acting Antiseptic with Povidone-Iodine 0.5% Sore Throat Medicine Mint Flavor
Betadine$10.524.5★6,109 rev
Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)
Beekeeper's Naturals$13.614.6★26,509 rev
Boiron ThroatCalm Tablets for Relief of Sore Throat Scratchy Red or Dry Throat and Hoarseness - 60 Count
Boiron$9.954.4★7,063 rev
Newest
by launch date
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.693,002 rev
Mucinex Fast-Max Severe Congestion & Cough Medicine for Adults Cough & Bothersome Mucus Relief with Dextromethorphan HBr & Guaifenesin Cough Suppressant & Expectorant Medicine 20 Count
Mucinex$16.20166 rev
Mucinex Fast-Max Maximum Strength Day & Night Cold and Flu Medicine for Adults Powerful Over-the-Counter Medication for Cold & Flu Symptoms Fast Dissolving Liquid Gels 24 Count
Mucinex$17.041,479 rev
Mucinex Fast-Max Maximum Strength Cold Flu & Sore Throat Medicine for Adults Powerful Over-The-Counter Medication for Chest Congestion & Cold and Flu Symptoms Fast Dissolving Liquid Gels 16 Count
Mucinex$13.6967 rev
Propolis Throat Soother by Beekeepers Naturals Maximum Throat Relief w/ Menthol Slippery Elm Bee Propolis Extract Fast-acting & Cooling Comfort (1.0 oz)(Pack of 1)
Beekeeper's Naturals$13.70644 rev
Trending
90-day click momentum
Traditional Medicinals Organic Throat Coat Tea Original with Slippery Elm - Supports Throat Health - Kosher Non-GMO Caffeine-Free Compostable - 48 Tea Bags
Traditional Medicinals$15.314.8★
Mucinex Instasoothe Sore Throat Relief Sore Throat Lozenges Sore Throat Medicine with Hexylresorcinol Cough Drops Alternative 20 Elderberry & Wild Cherry Medicated Numbing Throat Drops
Mucinex$6.934.5★
Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count
Vicks$7.694.8★
Chloraseptic Sugar-Free Sore Throat Relief Spray Wild Berry Spray Soothes Throat Pain in Seconds 4 Fl Oz
Chloraseptic$7.954.6★
Mucinex Fast-Max Severe Congestion & Cough Medicine for Adults Cough & Bothersome Mucus Relief with Dextromethorphan HBr & Guaifenesin Cough Suppressant & Expectorant Medicine 20 Count
Mucinex$16.204.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Soothes Cough”
“taste natural”
“Good product, trusted brand”
“Works well”
“Great for colds”
“Very affordable”
“Excellent flavor”
“Keep it handy always”
“As advertised”
“Seems to actually help my sinuses”
What buyers complain about
“The taste is a bit strong”
“No help with the cough”
“Barely works”
“Too Expensive”
“due to allergies”
“Bad flavor”
“The bottle is very small”
“its hard to separate”
“I usually get colds easily”
“Couldnt even get the recommended dose down to see if it works”