sore muscles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$4.6M$4.6M/yr · 2.2M searches
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Price range
Okay$6.48–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad21,191avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
571
Top-5 brand share
100%
Open market
0%
- Boiron83%
- VitaMedica17%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 2.6 oz
Boiron$8.364.6★57,856 rev
VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
VitaMedica$19.924.6★3,268 rev
Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 4.2 oz
Boiron$13.224.6★57,856 rev
Boiron Arnicare Bruise Cream for Pain Relief from Bruising and Swelling or Discoloration from Injury - 1.4 oz
Boiron$7.484.6★6,974 rev
Boiron Arnicare Cream for Joint Pain Muscle Pain Swelling Soreness Stiffness and Bruises - Fast Absorbing and Fragrance-Free - 4.2 oz
Boiron$13.144.6★17,524 rev
Newest
by launch date
Boiron Arnicare Bruise Gel for Bruise Relief - 4.2 oz
Boiron$15.44283 rev
VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
VitaMedica$19.923,268 rev
Boiron Arnicare Bruise Cream for Pain Relief from Bruising and Swelling or Discoloration from Injury - 1.4 oz
Boiron$7.486,974 rev
Boiron Arnicare Cream for Joint Pain Muscle Pain Swelling Soreness Stiffness and Bruises - Fast Absorbing and Fragrance-Free - 4.2 oz
Boiron$13.1417,524 rev
Boiron Arnicare Bruise Gel for Relief of Pain Inflammation or Swelling Soreness and Discoloration - Non-greasy and Fragrance-Free - 1.5 oz
Boiron$6.484,576 rev
Trending
90-day click momentumBoiron Arnicare Bruise Gel for Bruise Relief - 4.2 oz
Boiron$15.444.7★
Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 4.2 oz
Boiron$13.224.6★
VitaMedica Arnica Gel Plus 15 Healing Plant Compounds Extra Strength Formula for Bruising All-Natural Plant-Based Topical Gel
VitaMedica$19.924.6★
Boiron Arnicare Gel for Relief of Joint Pain Muscle Pain Muscle Soreness and Swelling from Bruises or Injury - Non-greasy and Fragrance-Free - 2.6 oz
Boiron$8.364.6★
Boiron Arnicare Bruise Gel for Relief of Pain Inflammation or Swelling Soreness and Discoloration - Non-greasy and Fragrance-Free - 1.5 oz
Boiron$6.484.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“Great cream”
“It works wonderfully to ease joint discomfort”
“Natural pain and inflammation remedy”
“Reasonably priced”
“Great on sore muscles”
“Smells pleasant”
“Works like advertised”
“Easy to use”
“seems to help it absorb”
What buyers complain about
“DIDN'T WORK FOR ME”
“Didnt provide a lot of pain, relief”
“some skin irritation”
“Smells terrible”
“still have no relief from joint pain in my feet”
“Not worth the money”
“Ingredients are different”
“not only did it keep the swelling down”
“Burns a bit when used around eyes”
“purple colors were faded”