soft disc
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Price range
Incredible$15.22–$26.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Market size
Okay$173K$173K/yr · 52K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,109.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
43
Top-5 brand share
100%
Open market
0%
- FLEX56%
- Softcup37%
- MVP Disc Sports7%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Softdisc Menstrual Discs Disposable Period Discs for Heavy or Light Periods | 12-Hour Leak Protection | Tampon Pad and Cup Alternative | Capacity of 5 Super Tampons | 24 ct.
FLEX$26.884.8★937 rev
Softdisc Menstrual Discs | Disposable Period Discs | Tampon Pad and Cup Alternative | Capacity of 3 Super Tampons | 14 Count
Softcup$15.224.4★21,510 rev
MVP Disc Sports Neutron Glitch (Soft) Disc Golf Hybrid Catch Disc (145-150g / Colors May Vary)
MVP Disc Sports$17.434.6★584 rev
Flex Menstrual Discs | Disposable Period Discs | Reduce Cramps & Dryness | Beginner-Friendly Tampon Alternative | Capacity of 5 Super Tampons | Made in Canada | 12 Count
FLEX$16.474.3★16,081 rev
Flex Plant Plus Disc | Plant-Based Disposable Period Discs | Tampon and Cup Alternative | Capacity of 5 Super Tampons | Menstrual Disc Made with Sustainable Medical-Grade Plant Polymers | 12 Count
FLEX$17.044.7★1,434 rev
Newest
by launch dateSoftdisc Menstrual Discs Disposable Period Discs for Heavy or Light Periods | 12-Hour Leak Protection | Tampon Pad and Cup Alternative | Capacity of 5 Super Tampons | 24 ct.
FLEX$26.88937 rev
MVP Disc Sports Neutron Glitch (Soft) Disc Golf Hybrid Catch Disc (145-150g / Colors May Vary)
MVP Disc Sports$17.43584 rev
Flex Plant Plus Disc | Plant-Based Disposable Period Discs | Tampon and Cup Alternative | Capacity of 5 Super Tampons | Menstrual Disc Made with Sustainable Medical-Grade Plant Polymers | 12 Count
FLEX$17.041,434 rev
Flex Menstrual Discs | Disposable Period Discs | Reduce Cramps & Dryness | Beginner-Friendly Tampon Alternative | Capacity of 5 Super Tampons | Made in Canada | 12 Count
FLEX$16.4716,081 rev
Softdisc Menstrual Discs | Disposable Period Discs | Tampon Pad and Cup Alternative | Capacity of 3 Super Tampons | 14 Count
Softcup$15.2221,510 rev
Trending
90-day click momentumMVP Disc Sports Neutron Glitch (Soft) Disc Golf Hybrid Catch Disc (145-150g / Colors May Vary)
MVP Disc Sports$17.434.6★
Flex Menstrual Discs | Disposable Period Discs | Reduce Cramps & Dryness | Beginner-Friendly Tampon Alternative | Capacity of 5 Super Tampons | Made in Canada | 12 Count
FLEX$16.474.3★
Softdisc Menstrual Discs Disposable Period Discs for Heavy or Light Periods | 12-Hour Leak Protection | Tampon Pad and Cup Alternative | Capacity of 5 Super Tampons | 24 ct.
FLEX$26.884.8★
Flex Plant Plus Disc | Plant-Based Disposable Period Discs | Tampon and Cup Alternative | Capacity of 5 Super Tampons | Menstrual Disc Made with Sustainable Medical-Grade Plant Polymers | 12 Count
FLEX$17.044.7★
Softdisc Menstrual Discs | Disposable Period Discs | Tampon Pad and Cup Alternative | Capacity of 3 Super Tampons | 14 Count
Softcup$15.224.4★
Demand
Weekly Amazon search volume, last 24 weeks — +1.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“So comfy”
“Fabulous product”
“No leaks”
“Great alternative option for menstruators”
“Worth every penny”
“Better than I expected”
“Works great”
“I like that they're disposable”
“peace of mind”
What buyers complain about
“It leaks”
“The thing was very difficult”
“My fingers were not long enough”
“a little messy to take out”
“Didnt work for me”
“Opened and used”
“kind of uncomfortable”
“I dont like the flex discs”
“Spent 80 bucks to have it removed”
“The thing was very difficult”