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sodium bicarbonate

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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 16Conversion 97Competition 11Returns 100Price range 81Avg price 91Brand share 9Review moat 63Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.23

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$38.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good993.38

avg incumbent reviews — the moat a new listing must climb

Market size

Good$316K

$316K/yr · 103K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.6%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

20

Top-5 brand share

96%

Open market

0%

  • P Puregen Labs48%
  • Kidney Restore21%
  • Nutricost11%
  • CP CITRAGEN PHARMACEUTICALS, INC.11%
  • Rising5%
  • Graxcell4%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$47K30%$95K45%$142K60%$189K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
12K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Premium quality and fast results”

Value For Money14%

“Good value”

Advertised Vs Actual Product11%

“As Advertised”

Acid Regulator/Stomach Ache Relief10%

“Helps with acid”

Regulates Digestion7%

“Digestive aid”

Ease Of Use7%

“convenient to have on hand”

Efficiency6%

“Works well”

Durability3%

“They dont fall apart or crumble like other brands”

Dosage3%

“This product, dosage, pricing appears to be a competitive product”

Joint Pain2%

“Helps lessen leg cramps”

What buyers complain about

Value For Money17%

“Waste of money”

Solubility14%

“Dissolved poorly in water”

Taste-Overall8%

“I don't have to drink baking soda which is just a horrible taste”

Ease Of Chewing/Swallowing7%

“Really have to take through mouth”

Acid Regulator/Stomach Ache Relief6%

“Upset my stomach more than it helped”

Regulates Digestion4%

“Now that they cause often stomach cancer”

Size-Overall4%

“Giant bottle”

Side Effects4%

“Heartburn and your turning to”

Functionality-Overall3%

“Barely does the job”

Stress/Anxiety3%

“After taking this product for a few days I noticed I was feeling more anxious”

Top return reasons

Functionality-Overall67%
Solubility17%
Dosage17%