soap pads
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Price range
Okay$2.32–$19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,538.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.34avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 42K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
137
Top-5 brand share
98%
Open market
0%
- S.O.S49%
- Amazon Basics34%
- SCRUBIT8%
- Brillo5%
- SteadMax4%
- Scotch-Brite2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
S.O.S Steel Wool Soap Pads 18 Count
S.O.S$5.214.8★11,188 rev
Amazon Basics Steel Wool Soap Pads Reusable Cuts Grease and Removes Rust 10 Count Pack of 1
Amazon Basics$2.324.6★456 rev
S.O.S Steel Wool Soap Pads Lemon Fresh 10 Count
S.O.S$4.164.8★11,188 rev
SCRUBIT 20 Pack Steel Wool Soap Pads - Metal Scouring Cleaning Pads for Dishes Pots Pans and Ovens - Pre-Soaped for Easy Cleaning of Tough Kitchen Grease and Oil
SCRUBIT$13.564.6★2,487 rev
SteadMax 20 Pack Steel Wool Soap Pads Pre-Soaped Metal Scouring Pads for Easy Cleaning of Dishes Pans Ovens and Pots
SteadMax$7.244.3★552 rev
Newest
by launch dateAmazon Basics Steel Wool Soap Pads Reusable Cuts Grease and Removes Rust 10 Count Pack of 1
Amazon Basics$2.32456 rev
SteadMax 20 Pack Steel Wool Soap Pads Pre-Soaped Metal Scouring Pads for Easy Cleaning of Dishes Pans Ovens and Pots
SteadMax$7.24552 rev
SCRUBIT 20 Pack Steel Wool Soap Pads - Metal Scouring Cleaning Pads for Dishes Pots Pans and Ovens - Pre-Soaped for Easy Cleaning of Tough Kitchen Grease and Oil
SCRUBIT$13.562,487 rev
S.O.S 98014 Steel Wool Soap Pad (50 Count)
Scotch-Brite$19.361,484 rev
Brillo Heavy Duty Steel Wool Soap Pads Original Red Scent 10-Count
Brillo$8.401,213 rev
Trending
90-day click momentumAmazon Basics Steel Wool Soap Pads Reusable Cuts Grease and Removes Rust 10 Count Pack of 1
Amazon Basics$2.324.6★
S.O.S Steel Wool Soap Pads 18 Count
S.O.S$5.214.8★
Brillo Heavy Duty Steel Wool Soap Pads Original Red Scent 10-Count
Brillo$8.404.6★
Brillo Steel Wool Soap Pads Long Lasting Original Red Scent Cleaning (10 Count Pack of 1)
Brillo$2.504.6★
S.O.S Steel Wool Soap Pads 10 Count
S.O.S$3.294.8★
Demand
Weekly Amazon search volume, last 10 weeks — -2.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the money”
“Cleans great”
“Good quality”
“As described”
“effective”
“So far, its held up well over time and multiple uses”
“Perfect size for me”
“Easy for use”
“I like the lemon fragrance”
“Sparkling clean”
What buyers complain about
“Rust”
“Fell apart after one use”
“Not a great choice for cleaning”
“not really scented”
“And small”
“Now the downside is that density suffers a bit”
“but the soap doesnt really suds up and do much”
“Bad quality”
“Deceptive advertising”
“Pure garbage doesnt even stick”