soap and paper factory
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great101.08avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.85avg listing price — sweet spot $15–$100
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 6% kills the launch gate
Price range
Great$11.96–$42.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — a locked-up shelf
Market size
Bad$46K$46K/yr · 16K searches
Growth
Bad-39.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
4
Top-5 brand share
100%
Open market
0%
- Soap & Paper Factory100%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser
Soap & Paper Factory$33.914.7★326 rev
Soap & Paper Factory Roland Pine 9.5 oz Large Soy Candle
Soap & Paper Factory$32.054.6★352 rev
Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill
Soap & Paper Factory$27.924.6★92 rev
Soap & Paper Factory Roland Pine 18 oz Three-Wick Soy Candle
Soap & Paper Factory$42.094.5★106 rev
Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray
Soap & Paper Factory$17.994.6★113 rev
Newest
by launch date
Soap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar
Soap & Paper Factory$12.290 rev
Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz
Soap & Paper Factory$23.470 rev
Soap & Paper Factory Roland Pine Petite Shea Butter Hand Cream 1 oz
Soap & Paper Factory$11.968 rev
Soap & Paper Factory Roland Pine 13 oz Three-Wick Tin Candle
Soap & Paper Factory$29.868 rev
Roland Pine 3 oz Small Tin Soy Candle
Soap & Paper Factory$14.8965 rev
Trending
90-day click momentumSoap & Paper Factory Roland Pine 5 oz Boxed Shea Butter Soap Bar
Soap & Paper Factory$12.290.0★
Soap & Paper Factory Roland Pine 3.65 Oz Reed Diffuser Oil Refill
Soap & Paper Factory$27.924.6★
Soap & Paper Factory Roland Pine Hand & Body Wash 10 fl oz
Soap & Paper Factory$23.470.0★
Soap & Paper Factory 3.65 oz Roland Pine Reed Diffuser
Soap & Paper Factory$33.914.7★
Soap & Paper Factory Roland Pine 3 fl. oz Home Fragrance Spray
Soap & Paper Factory$17.994.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -39.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Wonderful smell very moisturizing”
“Great value for money just because of the throw”
“Leaves your hands nice and smooth and fragrant”
What buyers complain about
“I would barely smell the candle”
“High price”
“Wow, this is a tiny bit of product”