Skip to content
55

snorerx

Worth a look

Shows beatable incumbent ratings (3.2★), but soft demand (-9.9% this quarter) keeps it on the watch list.

Market size 51Growth 20Conversion 49Competition 38Returns 96Price range 66Avg price 93Brand share 43Review moat 36Quality gap 100

Quality gap

Incredible3.2★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Avg price

Great$50.74

avg listing price — sweet spot $15–$100

Price range

Good$15.50–$143.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$303K

$303K/yr · 152K searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,919.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

59

Top-5 brand share

79%

Open market

14%

  • Itus Mouthguardz23%
  • SnoreLessNow21%
  • TRANQUILITY15%
  • ZQuiet13%
  • Reazeal7%
  • PureSleep7%
  • Open — no brand owns it (6 brands, 14%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$30K20%$61K30%$91K40%$121K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Snore Relief14%

“Helps for snoring”

Sleep Quality10%

“Restful sleep”

Quality-Overall8%

“Amazing quality”

Comfort-Overall7%

“Comfortable and easy to use”

Value For Money5%

“Great deal”

Efficiency4%

“Work ok”

Size-Overall4%

“Fit Is Good”

Breathability4%

“Breath better”

Ease Of Use3%

“Easy to use”

Oral Hygiene3%

“My dentist was great”

What buyers complain about

Functionality-Overall14%

“Not functional for me as intended”

Size-Overall10%

“Hard to fit”

Comfort-Overall8%

“Extremely uncomfortable to wear”

Adhesion/Stickiness6%

“Poor adhesion”

Sleep Quality5%

“I couldnt sleep at all with it in”

Value For Money5%

“Too expensive”

Oral Hygiene4%

“CAUSES DENTAL ISSUES”

Quality-Overall4%

“Not good quality”

Durability3%

“Poor Durability”

Pain Relief-Overall3%

“Painful”

Top return reasons

Functionality-Overall23%
Adhesion/Stickiness19%
Size-Overall17%
Advertised Vs Actual Product9%
Comfort-Overall8%
Sinus Relief3%
Value For Money3%
Defective Material/Parts2%
Joint Pain2%
Breathability2%