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snickers protein bars

Skip it24/100

a concentrated shelf (top 5 take 92% of clicks) — snickers protein bars doesn't clear our bar today.

Market/yr

$110K

Growth (1y)

-15.3%

Products

8

Brands

5

was 5 a year ago

Sellers

18

Price range

$15.26–$72.48

Returns

0.0%

Rating

4.1★

24/100

Skip it

Scored 24/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
14
×0.30
Competition
0
×0.20
Quality gap
81
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 102 weeks — -15.3% year over year.
9K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Feb, Mar · busiest ÷ quietest = 2.7×

Competition

72%Snickers
  • Snickers72%
  • Mars13%
  • ZAYKIR9%
  • Pure Protein3%
  • ONE2%

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 18 sellers compete here.

Brands

5 flat

was 5 a year ago

Sellers

18

Top 5 brand share

100%

Product shelf

All 8 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall43%

“These bars are very delicious”

Nutritional Content21%

“Great source of healthy protein”

Flavor9%

“while the flavor is tasty”

Quality-Overall3%

“Good quality”

Ease Of Chewing/Swallowing2%

“Very chewy”

Texture/Consistency-Overall1%

“The texture is good, its satisfying, and it makes for an easy snack or quick on-the-go option”

Sweetness1%

“They will satisfy any sweet cravings”

Blood Sugar Level1%

“They have low sugar content”

Value For Money1%

“Great value for the money”

Size-Overall1%

“Perfect size, too”

What buyers complain about

Taste-Overall15%

“not pleasant to taste”

Ease Of Chewing/Swallowing9%

“It is chewy”

Storage Temperature6%

“store in a cool place or refrigerator”

Nutritional Content5%

“Not a big fan of protein bars typically”

Hard Feel5%

“is really hard”

Advertised Vs Actual Product4%

“Not as advertised”

Flavor4%

“Not really flavorful to my likings”

Sweetness3%

“Not as sweet”

Texture/Consistency-Overall3%

“texture are both terrible”

Value For Money3%

“Very expensive”

Top return reasons

  • Taste-Overall40%
  • Flavor16%
  • Storage Temperature10%
  • Ingredients-Overall5%
  • Smell5%
  • Hard Feel3%
  • Value For Money3%
  • Nutritional Content3%
  • Advertised Vs Actual Product3%
  • Size-Overall3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.