smith brothers cough drops
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Great$925K$925K/yr · 558K searches
Review moat
Bad7,214.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Growth
Bad-40.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$1.71–$13.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
58
Top-5 brand share
100%
Open market
0%
- Luden's83%
- Pine Bros.17%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count
Luden's$4.344.8★18,313 rev
Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Wild Cherry Flavored Drops 90 Count Pack of 2
Luden's$8.634.8★18,313 rev
Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count
Luden's$7.744.8★18,313 rev
Ludens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count
Luden's$5.434.8★1,477 rev
Ludens Throat Drops Wild Cherry 30 Drops
Luden's$1.714.7★11,714 rev
Newest
by launch date
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)
Pine Bros.$7.0067 rev
Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count
Luden's$7.7418,313 rev
Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count
Luden's$8.635,962 rev
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Elderberry)
Pine Bros.$7.03190 rev
Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 75 Count
Luden's$4.515,962 rev
Trending
90-day click momentumLudens Sore Throat Drops for Minor Sore Throat Relief Watermelon 90 Count
Luden's$5.434.8★
Ludens Sore Throat Drops for Minor Sore Throat Relief Wild Cherry 160 Count
Luden's$7.744.8★
Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Sugar Free Wild Cherry Flavored Drops 130 Count
Luden's$8.634.8★
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)
Pine Bros.$7.004.5★
Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Wild Cherry)
Pine Bros.$7.204.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.1% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They taste so yummy”
“Helps coughing”
“Best flavor”
“Excellent quality”
“Good price”
“start soothing right away”
“helped my dry mouth”
“Does the job”
“I've also been known to have one because after dinner I want something sweet”
“Great taste, helped my throat feel better”
What buyers complain about
“the taste is so foul that I bought another brand”
“a bit too expensive”
“Absolutely ineffective as a Cough Drop”
“Pricey and a bit weak on flavor”
“the Pine Brothers cough drops are even smaller absolutely tiny”
“Less Effective Than the Sugar Version”
“Just Hard Candy”
“make it sore”
“the cough drops were super dry”
“Questionable marketing”