smart nora
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-71.4% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$62.46avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good587.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$159K$159K/yr · 33K searches
Price range
Okay$26.59–$266.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-71.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
79%
Open market
16%
- MFANBLAS30%
- Leaxluv16%
- IFGZQU14%
- Good Morning Snore Solution12%
- RSHUYIN8%
- Awiaub5%
- Open — no brand owns it (6 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anti-Snoring Devices Comfortable Snore Mouthipece Stopper for Men and Women Snore Tongue Retaining Anti Snoring Devices Stopper - LS22
Leaxluv$29.802.3★8 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF88
MFANBLAS$29.732.8★14 rev
IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905.0★5 rev
Anti Snoring Device - Snoring Solution Mouth Guard for Men and Women -VV10
RSHUYIN$27.513.8★10 rev
Good Morning Snore Solution Mouth Guard Anti Snoring Devices Regular
Good Morning Snore Solution$76.883.2★376 rev
Newest
by launch dateIFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905 rev
Snoring Solution - Anti-Snoring Devices 2Pack Snore Device Stopper for Men and Women - H89
Awiaub$28.029 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69
MFANBLAS$29.572 rev
Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)
Douzino$49.922 rev
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84
MFANBLAS$27.575 rev
Trending
90-day click momentum
AGFKXO Smart Guard Anti Snore Device Professional Anti-Snoring Device Sleep Apnea Relief Pulse Anti-Snoring Device for Men Women
AGFKXO$31.485.0★
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snoring Solution Stopper for Men/Women - MF69
MFANBLAS$29.571.0★
Douzino Tongue Stabilizing Device Mouthpiece - FDA-Cleared Reusable BPA-Free Anti Snore Solution & Comfortable Tongue Retainer to Reduce Snoring for Better Sleep Fits Men & Women(2 Pack)
Douzino$49.925.0★
IFGZQU Tongue Stabilizing Device Mouthpiece Reusable BPA-Free Tongue Retainer for Quiet Restful Sleep Soft Silicone Anti-Snoring Device Custom-Fit for Men & Women Includes Travel Case (Clear)
IFGZQU$39.905.0★
Tongue Stabilizing Device Mouthpiece - Anti-Snore Device Reusable Snore Solution Stopper for Men/Women - MF84
MFANBLAS$27.573.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -71.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 9.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No more snoring”
“Sleep saver”
“Amazing quality”
“comfortable to wear”
“My mouth stays comfortable”
“it fits securely”
“This product is effective”
“Worth every penny”
“Easy to use”
“clear instructions”
What buyers complain about
“Big and bulky”
“DIDNT WORK”
“couldn't get to sleep”
“hard to keep it in your mouth”
“Too expensive”
“It was uncomfortable”
“Painful”
“I cannot breathe through my nose”
“your teeth may feel a little sensitive for a few days”
“Absolutely horrible to try and use”