small candle
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.53avg listing price — sweet spot $15–$100
Price range
Great$6.13–$99.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Market size
Good$602K$602K/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,243.53avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
78 rising
Sellers
156
Top-5 brand share
30%
Open market
67%
- YOROXRG15%
- Howemon5%
- Collabell4%
- YINUO LIGHT4%
- CAKETYCG3%
- Grcdoyvl3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 160 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
20 Pack Scented Candles 1.6oz Mini Jar Holiday Gift Set with 10 Fragrances & Colors Natural Soy Wax Aromatherapy Candles for Mothers Day Home Party Decor Candle Gifts for Women Her Mom
Collabell$16.384.4★237 rev
40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.
CAKETYCG$23.984.2★598 rev
YOROXRG Scented Candles Gifts Set 16 Pack Soy Wax Travel Tin Jar Candles for Home 2.5 OZ for Mom for Christmas Birthday Thanksgiving Mothers Day
YOROXRG$21.244.4★2,839 rev
Scented Candle Set 24 Pack (3.05oz Each) - Aromatherapy Candles with Essential Oils Smokeless Soy Wax Candles in 12 Scents Gift for Women/Mom Valentine/Mothers Day/Christmas/Birthday
Grcdoyvl$40.984.2★338 rev
Scented Candles Gift Set 12 Pack Aromatherapy Candles for Home Scented Aromatherapy Jar Candle Gifts for Women Natural Soy Wax Amber Candle Set Scented Candles Set for Birthday Present
YINUO LIGHT$33.244.6★1,400 rev
Newest
by launch date
12-Pack Scented Candles Gift Set 2oz Soy Wax Aromatherapy Candles with 6 Assorted Fragrances Hand Poured Natural Essential Oil Jar Candles for Home Office Yoga Decor Birthday Christmas Mothers Day
Grcdoyvl$21.91338 rev
12 Pack Scented Black Candles Gift Set for Dad Soy Wax Aromatherapy Candles for Home 12 Masculine Fragrances Gift from Daughter/Son for June Holiday Stress Relief & Relaxation for Men
Wfmolcand$24.662,071 rev
Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies
Trxvxo$65.445 rev
Scented Candles Gift Set 6 Pack Spring Summer Soy Wax Aromatherapy Candles Lemon Verbena Coconut Lime Sea Salt Breeze Citrus Basil Eucalyptus Mint & Cherry Blossom
PELN$31.881,128 rev
Candles for Home Scented 6 Pack 3.5 Oz Soy Wax Candles Gifts Sets with Sage Breeze & Lavender for Birthday Gifts Women Thank You Graduation
MOULENGGU$24.824,295 rev
Trending
90-day click momentum
LEOBEN CO Amber Saffron Scented Candle 6oz Prism Collection Design 35 hr Burn Time Poured in California Using Vegan Soy Wax and Essential Oils Made in Small Batches
LEOBEN COMPANY$17.964.6★
Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies
Trxvxo$65.444.1★
YINUO Scented Candle Gift Set for Women 12 Pack Soy Wax Aromatherapy Candles Floral Citrus & Fresh Scents Birthday Gifts for Women
YINUO LIGHT$22.124.6★
Scented Candles Gift Set 6 Pack Spring Summer Soy Wax Aromatherapy Candles Lemon Verbena Coconut Lime Sea Salt Breeze Citrus Basil Eucalyptus Mint & Cherry Blossom
PELN$31.884.4★
12-Pack Scented Candles Gift Set 2oz Soy Wax Aromatherapy Candles with 6 Assorted Fragrances Hand Poured Natural Essential Oil Jar Candles for Home Office Yoga Decor Birthday Christmas Mothers Day
Grcdoyvl$21.914.2★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -16.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent smell”
“Nice and bright”
“Highly recommended if you want premium quality at a great price”
“Decent price”
“Beautiful Gift”
“As described”
“Last long and durable time”
“Fits perfectly in a gift bag”
“Very nice and colorful”
“Amazing design”
What buyers complain about
“Awful smell”
“are too short”
“Poor quality control”
“FIRE HAZARD”
“the price does feel a bit high for me”
“Did not last even 5 hrs”
“False description”
“Kinda weak”
“caused fluid leak on box”
“Received wrong color”