small broom
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Market size
Good$608K$608K/yr · 744K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.11–$22.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Avg price
Okay$10.81avg listing price — sweet spot $15–$100
Review moat
Bad5,856.7avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
84
Top-5 brand share
72%
Open market
24%
- nacena30%
- MR.SIGA13%
- WDDBHSKN12%
- Amazon Basics9%
- Pine-Sol7%
- OXO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NACENA Small Dust Pan and Brush Set Mini Broom and Dustpan Set Small Hand Broom and Brush Combo Dust Pan with Teeth for Home Cleaning Drawers Desktop Sofas and Outdoor White & Gray
nacena$6.604.5★527 rev
MR.SIGA Mini Dustpan and Brush Set Portable Cleaning Brush and Dustpan Combo with Bamboo Handle 1 Set
MR.SIGA$13.764.6★7,135 rev
Pine-Sol Mini Dustpan and Brush Set | Nesting Snap-On Design | Portable Compact Dust Pan and Hand Broom for Cleaning Green
Pine-Sol$6.814.5★3,222 rev
NACENA Mini Broom and Dustpan Set Small Dust Pan and Brush Set with Handle Dustpan Teeth for Cleaning Hair Suitable for Office Desks Drawers Sofas Outdoor Camping White & Gray
nacena$7.164.3★760 rev
MR.SIGA Mini Dustpan and Brush Set Portable Cleaning Brush and Dustpan Combo with Bamboo Handle Black 1 Set
MR.SIGA$13.804.6★7,135 rev
Newest
by launch date
Handy Broom Indoor/Outdoor Brooms Duty Kitchen Broom for Home Garage Kitchen Office Courtyard Lobby Patio Lawn Concrete (1 Red)
Nodirz$7.32237 rev
NACENA Mini Dustpan and Brush Set 2 Pack Small Broom and Dustpan Set Dust Pan and Mini Hand Broom Dustpan and Broom Combo Compact for Home Table Keyboards Sofa Kitchen Dark & Blue
nacena$6.60465 rev
NACENA Mini Dustpan and Brush Set Small Broom and Dustpan Set Dust Pan and Mini Hand Broom Dustpan and Broom Combo Compact for Home Table Keyboards Sofa Kitchen Dark & Blue
nacena$5.11465 rev
NACENA Mini Dustpan and Brush Set Small Broom and Dustpan Set Dust Pan and Mini Hand Broom Dustpan and Broom Combo Compact for Home Table Keyboards Sofa Kitchen Purple
nacena$5.2829 rev
Mini Broom with Dustpan for Kids 28-in Handle Kids Broom and Dustpan Set for Toddlers Cat-Shaped Children Cleaning Set Boys Girls Small Housekeeping Helper Set Pink
nacena$14.52250 rev
Trending
90-day click momentum
NACENA Mini Dustpan and Brush Set 2 Pack Small Broom and Dustpan Set Dust Pan and Mini Hand Broom Dustpan and Broom Combo Compact for Home Table Keyboards Sofa Kitchen Pink
nacena$6.574.7★
NACENA Mini Broom and Dustpan Set Small Dust Pan and Brush Set with Handle Dustpan Teeth for Cleaning Hair Suitable for Office Desks Drawers Sofas Outdoor Camping Light & Purple
nacena$6.554.3★
NACENA Mini Dustpan and Brush Set 2 Pack Small Broom and Dustpan Set Dust Pan and Mini Hand Broom Dustpan and Broom Combo Compact for Home Table Keyboards Sofa Kitchen Dark & Blue
nacena$6.604.7★
NACENA Mini Dustpan and Brush Set Small Broom and Dustpan Set Dust Pan and Mini Hand Broom Dustpan and Broom Combo Compact for Home Table Keyboards Sofa Kitchen Dark & Blue
nacena$5.114.7★
NACENA Mini Broom and Dustpan Set Small Dust Pan and Brush Set with Handle Dustpan Teeth for Cleaning Hair Suitable for Office Desks Drawers Sofas Outdoor Camping Pink
nacena$6.814.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for all cleaning jobs”
“Excellent product”
“The pan is sturdy”
“Great purchase”
“easy to handle”
“As advertised”
“perfect fit”
“Simple Assembly”
“Work great”
“the broom is fairly lightweight”
What buyers complain about
“To big”
“Bad quality”
“sucks for cleaning”
“Very weak”
“Falls apart”
“A waste of money”
“difficult to operate”
“Didnt work”
“Used product”
“Poor construction”