sleep spray
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 834K searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.05–$34.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,652.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
73
Top-5 brand share
75%
Open market
18%
- Muse Apothecary26%
- Dr Teal's22%
- Aromasong10%
- ThisWorks9%
- THISWORKS8%
- plusOne7%
- Open — no brand owns it (9 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr Teals Calm Blend Spray with Melatonin Lavender & Chamomile Essential Oils 6 fl oz (Pack of 3)
Dr Teal's$17.394.6★9,353 rev
Muse Apothecary Pillow Ritual - Aromatic Calming and Relaxing Pillow Mist Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz Fleur du Lavender
Muse Apothecary$7.904.2★9,487 rev
Aromasong Lavender Pillow Spray for Sleeping - All Natural Calming Linen & Bedtime Sleep Mist for Deep Sleep - Pillow Spray Aromatherapy with Botanical Essential Oils for Relaxing Stress
Aromasong$9.024.4★2,342 rev
This Works Deep Sleep Pillow Spray with Lavender Vetivert & Chamomile Natural Aromatherapy Sleep Mist for Bedtime Relaxation 75ml / 2.5 fl oz
ThisWorks$30.394.3★24,745 rev
Plus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.004.1★291 rev
Newest
by launch datePlus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.00291 rev
Lavender Sleep Spray with Melatonin - Natural Pillow Mist for Deep Sleep - Calming Lavender Linen Bed Spray for Adults Gifts for Teen Girls and Women
Mine$12.79413 rev
Pillow Spray Lavender Chamomile Sleep Spray with Essential Oils Relaxing Aromatherapy Mist for Pillows Bedding and Linens Nighttime Pillow Mist 75ml (2.5 fl oz) by Beyond Wicks
Beyond Wicks$8.69130 rev
This Works Sleep Plus Pillow Spray 50 ml - Motion-Activated Sleep Spray Infused with Lavender Camomile and Vetivert - Science-Backed Pillow Spray Designed to Aid Restless Sleepers
This Works$34.01887 rev
Oilogic Slumber & Sleep Spray for Babies & Toddlers - Aromatherapy Linen Spray with 100% Pure Essential Oils Sleep Comfort & Wellness Blends - Pediatrician-Tested Baby Essentials for Bedtime 2-Pack
Oilogic$9.991,757 rev
Trending
90-day click momentumPlus One Blissful Sleep Spray Magnesium Lavender & Ashwagandha
plusOne$9.004.1★
This Works Deep Sleep Pillow Talk Set Natural Sleep Remedy Duo with Lavender Camomile & Vetivert 75ml Pillow Spray & 5ml Stress-Check Roll-On ($42 Value Set)
THISWORKS$32.024.4★
Bath & Body Works Aromatherapy Lavender Vanilla Stress Relief Pillow Mist 5.3 Fl Oz 2-Pack (Lavender Vanilla)
Bath & Body Works$28.364.5★
Muse Apothecary Pillow Ritual - Aromatic Calming and Relaxing Pillow Mist Linen and Fabric Spray - Infused with Natural Aromatherapy Essential Oils - 4 oz Fleur du Lavender
Muse Apothecary$7.904.2★
This Works Deep Sleep Pillow Spray with Lavender Vetivert & Chamomile Natural Aromatherapy Sleep Mist for Bedtime Relaxation 75ml / 2.5 fl oz
ThisWorks$30.394.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean fresh scent”
“Deep sleep”
“Definitely effective for me”
“Amazing product review”
“this spray helps me relax”
“Easy to use”
“Great value”
“Works as advertised”
“So soothing”
“Comforting”
What buyers complain about
“Scent does not last long”
“Did not work”
“and does not help me sleep”
“hardly lasts”
“Leaked”
“This is pricey”
“I found out I was allergic to it”
“Not what it claims to be”
“not the best”
“the small size container is hard to grip I suggest you buy the larger size”