sleep mask bulk
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Review moat
Good558.63avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.02–$39.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$83K$83K/yr · 104K searches
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
26
Top-5 brand share
49%
Open market
45%
- lipetol19%
- Eurzom11%
- QISEQIRO7%
- UGODAR6%
- EUICAE6%
- PorsMing6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask
lipetol$9.834.5★329 rev
10 Pack Sleep Mask Silk Eye Mask for Night Sleeping Office Travel Party Games Suitablefor Men/Women (Pink)
QISEQIRO$15.184.7★82 rev
UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men
UGODAR$7.244.5★95 rev
Eye Mask Sleep Masks Sleeping Mask Blindfold Eye Cover Team Building Games Party with Nose Pad and Adjustable Strap for Women Men Kids 4 Layers Black (30 Pack)
EUICAE$8.924.4★3,289 rev
Eye Mask Sleep Masks Pack of 36 PorsMing Sleeping Mask Blindfold Eye Cover Team Building Games Party with Nose Pad and Adjustable Strap for Women Men Kids 4 Layers Colors (18 Color 36 Pieces)
PorsMing$10.384.4★2,015 rev
Newest
by launch date
LUMORY 10 Pack Silk Sleep Mask 5-Color Eye Masks for Sleep with Adjustable Strap 100% Blackout Blindfold Super Soft Eye Cover for Travel Nap Airplane Home Sleeping Suitable for Women & Men
LUMORY$9.9745 rev
CROUVM 42-Pack Bulk Disposable Sleep Masks Individually-Wrapped Eye Mask for Sleep Blackout Night Mask Value Pack for Travel Spa Guests Business Trips Hospitals & Shift Workers
CROUVM$9.7443 rev
UGODAR 20 PCS Sleep Eye Masks Blindfolds - Light-Tight with Nose Pad & Adjustable Strap Bulk Comfortable Breathable Party Supplies for Team Building Travel Black Eye Cover for Women Men
UGODAR$7.2495 rev
24Pcs Satin Eye Mask Silk Sleep Masks Silky Eyes Cover Blackout Blindfold Eyeshade Scrunchies Hair Ties Travel Wedding Gift
WJing Yi Jia$26.597 rev
12PACK Silky Sleep Masks Satin Eye Mask Silk Eyes Cover for Sleeping Blackout Eyeshades Soft Blindfold Travel Nap Gifts
WJing Yi Jia$18.7120 rev
Trending
90-day click momentumLUMORY 10 Pack Silk Sleep Mask 5-Color Eye Masks for Sleep with Adjustable Strap 100% Blackout Blindfold Super Soft Eye Cover for Travel Nap Airplane Home Sleeping Suitable for Women & Men
LUMORY$9.974.6★
CROUVM 42-Pack Bulk Disposable Sleep Masks Individually-Wrapped Eye Mask for Sleep Blackout Night Mask Value Pack for Travel Spa Guests Business Trips Hospitals & Shift Workers
CROUVM$9.744.1★
6PACK Silk Sleep Mask Satin Eye Masks Blackout Silky Eyeshade Cover Soft Blindfold Eyeshades for Women Sleeping Travel Gift
WJing Yi Jia$9.504.5★
12PACK Silky Sleep Masks Satin Eye Mask Silk Eyes Cover for Sleeping Blackout Eyeshades Soft Blindfold Travel Nap Gifts
WJing Yi Jia$18.714.8★
24Pcs Satin Eye Mask Silk Sleep Masks Silky Eyes Cover Blackout Blindfold Eyeshade Scrunchies Hair Ties Travel Wedding Gift
WJing Yi Jia$26.593.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“Good quality”
“Worth it”
“Silky soft”
“Excellent sleep masks”
“Fits kids to adults”
“Beautiful colors”
“Nice gift”
“The masks are very lightweight”
“work exactly as described”
What buyers complain about
“Not good quality”
“The elastic bands are thin”
“could be softer and thicker”
“Too small”
“the straps didn't hold on all of them”
“they are super flimsy”
“so not sleep quality”
“Not comfy”
“cheap material”
“not very durable”