skin so soft bug repellent wipes
Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+276.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.97avg listing price — sweet spot $15–$100
Price range
Good$6.40–$34.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,651.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 35K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
23
Top-5 brand share
96%
Open market
2%
- AVON56%
- Sawyer17%
- Smidge17%
- South to East4%
- SC Johnson3%
- Medella Naturals2%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30
AVON$34.564.7★556 rev
Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size
Smidge$15.574.6★2,863 rev
Avon Skin So Soft Bug Guard Plus Picaridin Towelettes (8 Count) DEET-Free Bug & Insect Repellent for Travel Protects Against Deer Ticks Gnats No-Seeums Sand Flies & Biting Midges
AVON$18.594.6★1,791 rev
Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)
Sawyer$15.464.4★16,269 rev
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
Newest
by launch date
South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey
South to East$10.212,185 rev
2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket
G GIEPHT$13.901,081 rev
Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums
Medella Naturals$21.75549 rev
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Towelettes DEET-Free Mosquito Repellent Wipes with Vitamin E & Aloe Mosquito & Tick Protection Individually Wrapped 16 CT EPA ID: 806-30
AVON$34.56556 rev
Smidge Unisexs Midge and Mosquito-Proof Super Lightweight Head Net-Green One Size
Smidge$15.572,863 rev
Trending
90-day click momentum2 Pack Mosquito Head Net Mesh for Hiking & Outdoors Bug Netting over Hat Adults Insect Gnat Fly Protection Face Cover Mask Hood Midge Clothing Jacket
G GIEPHT$13.904.6★
Sawyer Products SP5432 Picaridin Insect Repellent Spray 20% Pump 3-Ounce (Pack of 2) (Packaging May Vary)
Sawyer$15.464.4★
South to East Premium Mosquito Head Net for Insect 2 Pack Ultra Large & Long Extra Fine Holes Fly & Bug Protection Gear for Camping Hiking Fishing Gardening Safari Fit All Hats Grey
South to East$10.214.6★
Deet-free Insect & Mosquito Repellent Travel Pack (2 4 8oz) Nice Smelling Insect Repellent with Lemongrass Oil Safe for Pets and Kids Bug Spray for Mosquitoes Gnats Black Flies and No-see-ums
Medella Naturals$21.754.3★
AVON Skin So Soft Bug Guard Plus Picaridin Insect Repellent Spray Long-Lasting DEET-Free Bug Spray with Vitamin E & Aloe Non-Greasy Travel-Ready Bug Repellent for Families 4 fl oz Pump Spray
AVON$19.214.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +276.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 76.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good insect repellent”
“Excellent product”
“Easy to store”
“its comfortable on the skin without a strong odor”
“Was super convenient for travel”
“Works as Advertised”
“Generous adjustable sizing”
“Works just as good as the spray”
“great value for money”
“The cream is not heavy at all”
What buyers complain about
“This did not prevent mosquito bites at all”
“arrived leaking”
“Did not work”
“Kind of expensive”
“Small bottle”
“difficult to use”
“The black is a bit hard to see threw though”
“Needs a Better bottle and spray design”
“Don't travel without this product”
“FALSELY advertised”