skin so soft
Launch itA $7.4M/yr market growing +277.4% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$7.4M$7.4M/yr · 4.3M searches
Growth
Incredible+277.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$27.07avg listing price — sweet spot $15–$100
Price range
Incredible$17.94–$48.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,333.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Open market
0%
- AVON76%
- AVON SKIN SO SOFT13%
- Avon12%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)
AVON$21.864.3★1,849 rev
AVON Skin So Soft Original Bath Oil Spray - Moisturizing Shower Oil with Jojoba Oil & Vitamin E - Non-Greasy Formula for Dry Skin Care - After Shower Moisturizer for Women - Hydrating Spray 5 Fl Oz
Avon$21.184.6★9,598 rev
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)
AVON SKIN SO SOFT$29.024.5★1,030 rev
AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz
AVON$31.574.7★850 rev
AVON - Body Lotion - Skin So Soft Original Body Lotion 11.8 fl oz New Packaging
AVON$19.684.5★1,013 rev
Newest
by launch date
AVON SKIN SO SOFT Original Jojoba Dry Oil Spray 8.45 Fl oz |Moisturizing Body Oil with Vitamin E | After Shower Body Oil 250ML (2- PACK)
AVON SKIN SO SOFT$34.53443 rev
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)
AVON SKIN SO SOFT$29.021,030 rev
AVON SKIN SO SOFT Original Dry Oil Spray 5 fl.oz (Double Pack)
AVON SKIN SO SOFT$31.81149 rev
AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)
AVON$21.861,849 rev
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML
AVON$20.955,074 rev
Trending
90-day click momentum
AVON Skin So Soft Original Bath Oil for Women Moisturizing Body Oil with Jojoba Oil for Dry Skin 16.9 fl oz Hydrating Shower Oil; Perfect as an After-Shower Skin Softener for All Adults Pack of 2
AVON$42.974.7★
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML
AVON$20.954.5★
AVON Skin So Soft Bonus-Size Original Bath Oil for Women - Jojoba Moisturizing Body & Shower Oil for Dry Skin Care Bath Additive for 48-Hour Intense Hydration & Silky Soft Skin 24.6 fl oz
AVON$31.574.7★
AVON SKIN SO SOFT Original Dry Oil Spray Lightweight Moisturizing Body Oil with Jojoba & Vitamin E Fast Absorbing Non-Greasy 8.45 fl oz (250 ML)
AVON$21.864.3★
AVON SKIN SO SOFT Original JOJOBA Dry Oil Spray (5 Fl. Oz) Each Travel-Friendly Luxury Lightweight Body & Hair Oil Mist Fast-Absorbing Non-Greasy Silky Smooth Finish 150ML (2-PACK)
AVON SKIN SO SOFT$29.024.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +277.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No awful smell”
“Silky smooth”
“The oil quality is good too”
“Moisturizes great”
“Item as described”
“Keeps the bugs away”
“Doing a great job keeping bugs off my pets”
“No more dry skin”
“Good for my skin”
“Good Price”
What buyers complain about
“NO SMELL”
“Very expensive”
“A little big”
“too oily”
“arrived leaking”
“It does not feel like a moisturizer”
“Top is super hard to get off”
“Smells like Alcohol”
“Allergic to product”
“Was not as advertised Its some kind of hard white cream that wont come out”