skin allergy medicine
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Price range
Good$10.20–$21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,601.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
48
Top-5 brand share
100%
Open market
0%
- Zyrtec83%
- Allegra13%
- GenCare4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zyrtec 24 Hour Hives Relief Tablets 10 mg Cetirizine HCl Tablets to Help Reduce Hives & Reduce Itching Due to Hives Antihistamine Tablets for Itch Relief & Treatment of Urticaria 30 ct
Zyrtec$18.714.7★299 rev
Allegra Hives Antihistamine 24-Hour Tablets Non-Drowsy Hive Reduction and Hive Itch Relief 180 mg Fexofenadine HCI 30-Count
Allegra$17.414.6★3,482 rev
Zyrtec Childrens 24-Hour Hives Relief Medicine Cetirizine HCl Antihistamine Oral Solution Grape Flavor 5 mg/5 mL Dye-Free Sugar-Free Itch & Hive Reducer for Kids 4 fl oz Bottle
Zyrtec$10.764.6★81 rev
Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs
Zyrtec$21.884.8★10,905 rev
GenCare 24hr Hives Relief Allergy Medicine for Adults & Kids 12+ Fexofenadine 180mg 24 Hour Non Drowsy Antihistamine Formula Nondrowsy Allergy Relief Tablets Generic for Allegra Hives (48 Count)
GenCare$10.204.7★3,240 rev
Newest
by launch dateGenCare 24hr Hives Relief Allergy Medicine for Adults & Kids 12+ Fexofenadine 180mg 24 Hour Non Drowsy Antihistamine Formula Nondrowsy Allergy Relief Tablets Generic for Allegra Hives (48 Count)
GenCare$10.203,240 rev
Zyrtec Childrens 24-Hour Hives Relief Medicine Cetirizine HCl Antihistamine Oral Solution Grape Flavor 5 mg/5 mL Dye-Free Sugar-Free Itch & Hive Reducer for Kids 4 fl oz Bottle
Zyrtec$10.7681 rev
Zyrtec 24 Hour Hives Relief Tablets 10 mg Cetirizine HCl Tablets to Help Reduce Hives & Reduce Itching Due to Hives Antihistamine Tablets for Itch Relief & Treatment of Urticaria 30 ct
Zyrtec$18.71299 rev
Allegra Hives Antihistamine 24-Hour Tablets Non-Drowsy Hive Reduction and Hive Itch Relief 180 mg Fexofenadine HCI 30-Count
Allegra$17.413,482 rev
Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs
Zyrtec$21.8810,905 rev
Trending
90-day click momentumGenCare 24hr Hives Relief Allergy Medicine for Adults & Kids 12+ Fexofenadine 180mg 24 Hour Non Drowsy Antihistamine Formula Nondrowsy Allergy Relief Tablets Generic for Allegra Hives (48 Count)
GenCare$10.204.7★
Zyrtec Allergy Medicine 24-Hour Allergy Relief Cetirizine Tablets for Symptoms Like Sneezing Runny Nose Itchy Watery Eyes Bundle Pack 30-Count Plus 3x1-Count Packs
Zyrtec$21.884.8★
Allegra Hives Antihistamine 24-Hour Tablets Non-Drowsy Hive Reduction and Hive Itch Relief 180 mg Fexofenadine HCI 30-Count
Allegra$17.414.6★
Zyrtec 24 Hour Hives Relief Tablets 10 mg Cetirizine HCl Tablets to Help Reduce Hives & Reduce Itching Due to Hives Antihistamine Tablets for Itch Relief & Treatment of Urticaria 30 ct
Zyrtec$18.714.7★
Zyrtec Childrens 24-Hour Hives Relief Medicine Cetirizine HCl Antihistamine Oral Solution Grape Flavor 5 mg/5 mL Dye-Free Sugar-Free Itch & Hive Reducer for Kids 4 fl oz Bottle
Zyrtec$10.764.6★
Demand
Weekly Amazon search volume, last 14 weeks — +2.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Effective for me”
“Helps me with my allergies”
“Worked as advertised”
“Fair price”
“This Amazon brand is wonderful”
“It helped me alot with the itching”
“am happy with the reaction time on lowering my hives”
“Convenient”
“Its the only thing that's helped my hives”
“works so well i take every day”
What buyers complain about
“So itchy”
“Too much money”
“Didnt work for me”
“I cant take it daily because of the drowsiness”
“Item not as pictured”
“causes drowsiness”
“Couldnt tell a huge difference”
“too strong be carefull”
“Unfortunately didnt do much for post nasal drip and watery eyes”
“I had a terrible bout with hives”