sinex nasal balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Price range
Good$3.76–$32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$139K$139K/yr · 40K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,348.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
41
Top-5 brand share
100%
Open market
0%
- Boroleum87%
- AYR5%
- INSTACURE4%
- AZZUTORK4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boroleum for Nasal Soreness 17 Grams 3/5 Ounce Tube
Boroleum$12.104.6★4,793 rev
Boroleum Dry Relief Nasal Soreness & Stuffy Nose Relief | Medicated Nasal Gel and Nose Moisturizer
Boroleum$30.164.6★4,793 rev
Boroleum (2-Pack for Nasal Soreness 17 Grams 3/5 Ounce Tube
Boroleum$22.744.6★4,793 rev
Ayr Saline Nasal Gel With Soothing Aloe 0.5 Ounce Tube (Pack of 1)
AYR$3.764.7★26,774 rev
INSTACURE Original Nose Balm. Fast Relief for Cracked Dry & Sore Noses with Raw Manuka Honey Vitamin E Shea Butter Aloe Vera Oil. Heals Dogs Dry Cracked Nose (1 Pack)
INSTACURE$7.984.4★2,776 rev
Newest
by launch dateINSTACURE Original Nose Balm. Fast Relief for Cracked Dry & Sore Noses with Raw Manuka Honey Vitamin E Shea Butter Aloe Vera Oil. Heals Dogs Dry Cracked Nose (1 Pack)
INSTACURE$7.982,776 rev
Boroleum (2-Pack for Nasal Soreness 17 Grams 3/5 Ounce Tube
Boroleum$22.744,793 rev
PACK OF 3 EACH BOROLEUM OINTMENT 17GM PT#31235012350
AZZUTORK$32.33163 rev
Boroleum Dry Relief Nasal Soreness & Stuffy Nose Relief | Medicated Nasal Gel and Nose Moisturizer
Boroleum$30.164,793 rev
Ayr Saline Nasal Gel With Soothing Aloe 0.5 Ounce Tube (Pack of 1)
AYR$3.7626,774 rev
Trending
90-day click momentumBoroleum Dry Relief Nasal Soreness & Stuffy Nose Relief | Medicated Nasal Gel and Nose Moisturizer
Boroleum$30.164.6★
Boroleum for Nasal Soreness 17 Grams 3/5 Ounce Tube
Boroleum$12.104.6★
INSTACURE Original Nose Balm. Fast Relief for Cracked Dry & Sore Noses with Raw Manuka Honey Vitamin E Shea Butter Aloe Vera Oil. Heals Dogs Dry Cracked Nose (1 Pack)
INSTACURE$7.984.4★
PACK OF 3 EACH BOROLEUM OINTMENT 17GM PT#31235012350
AZZUTORK$32.334.8★
Ayr Saline Nasal Gel With Soothing Aloe 0.5 Ounce Tube (Pack of 1)
AYR$3.764.7★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -48.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Makes my sinuses feel better”
“It moisturizes without feeling greasy”
“Effective”
“Great effective product”
“As advertised”
“nice smell”
“Great for breathing relief”
“The price is great as well”
“Easy to use”
“now it is actually kind of soothing feeling”
What buyers complain about
“Dries immediately almost”
“It made my nasal passages feel worse than they were”
“It smells so unpleasant”
“redness literally go away”
“barely work for me”
“Almost doubling of price without reason”
“It hurt as soon as I applied the liquid in my nose”
“It does not contain Oxymetazoline. which is good”
“The texture is thick”
“No sticky not thick ease of use”