silicone sponge
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-25.2% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 6% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,281.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 317K searches
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Price range
Okay$4.95–$18.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
26
Top-5 brand share
53%
Open market
41%
- OstWony23%
- Peachy Clean9%
- BEAUTAIL8%
- Rxuiael7%
- Asiopphire7%
- Qaeoity6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3PCS Silicone Dish Sponges Multi-Purpose Kitchen Gadget Brush
OstWony$4.953.8★4,630 rev
Silicone Sponge Dish Washing Kitchen Scrubber 6 Pack Reusable Dish Washing Cleaning Sponges Double-Sided Multipurpose Non Stick Silicone Dish Sponges for Dishes Fruit Vegetable Multicolor
Qaeoity$8.363.7★799 rev
Dish Scrubber Silicone Soft Bristles Scrub Brush with Scraper Tip Comfortable Grip Brushes for Kitchen Sink Pans Pots Skillet Vegetable Fruit Potato Cleaning (White/Grey)
AMORBASE$7.914.0★163 rev
Silicone Sponge BEAUTAIL Non-Scratch Scrub Sponges for Washing Dishes Kitchen Fruit Vegetable Cleaning Brush Long Lasting and Reusable Dishwashing Scrubber Suction Up Hang Designed 1 Pack Gray
BEAUTAIL$5.924.1★813 rev
3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)
Rxuiael$7.183.8★28 rev
Newest
by launch date
3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)
Rxuiael$7.1728 rev
3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)
Rxuiael$7.1828 rev
BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)
BESSONLE$13.2470 rev
![Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning [Fall]](https://m.media-amazon.com/images/I/51mQlEuk5FL.jpg)
Silicone Dish Scrubber Set of 5 | Reusable Silicone Sponges for Dishes | BPA-Free Food Grade Kitchen Scrubbers | Non-Scratch for Dishes Pots Pans & Household Cleaning [Fall]
Asiopphire$18.3824 rev
![Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]](https://m.media-amazon.com/images/I/51edAHcJHsL.jpg)
Silicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]
Asiopphire$17.8413 rev
Trending
90-day click momentumSilicone Sponge Dish Scrubber - Food Grade Silicone Dish Scrubber and Housecleaning - BPA Free Silicone Kitchen Scrubber [5 Pack Ovals Spring]
Asiopphire$17.844.0★
3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Grey 1PCS)
Rxuiael$7.173.8★
3-in-1 Silicone Dish Sponge - BPA-Free Food-Grade Cleaning Brush with Dual-Sided Scrubber & Scraper Hanging Hole Fast-Dry Reusable for Dishes/Fruits/Vegetables (Red 1PCS)
Rxuiael$7.183.8★
Peachy Clean Silicone Dish Sponge Scrubbers Unscented Freshness Non-Scratch Odor-Resistant Durable Dish Sponges for Kitchen 3pk
Peachy Clean$16.534.4★
BESSONLE 8 Pack Silicone Scrubbing Sponges Heavy-Duty Non-Scratch Kitchen Sponges - Reusable Odor-Free Perfect as Cleaning for Dishes Non-Stick Countertops (Grey)
BESSONLE$13.244.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They scrub very nice”
“Excellent product for pots, dishes, cups, and even your face”
“Very durable”
“No weird odor”
“Works as advertised”
“Easy to use”
“Its also a nice size”
“Theyre reusable, easy to clean, and have held up well so far”
“Nice and bright colors”
“Great and sturdy”
What buyers complain about
“They are NOT good for cleaning”
“Smaller than a regular dish sponge”
“No smell”
“breaks apart after some useage”
“doesn't squeeze adequately”
“The flop so easily I cannot hold my grip”
“They are too soft and flimsy”
“Flimsy”
“theyre very hard to handle”
“The material feels noticeably different”