shungite
Worth a lookShows a thin review moat (232 avg reviews), but soft demand (-11.4% this quarter) keeps it on the watch list.
Review moat
Great232.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.99avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Price range
Good$4.74–$40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 237K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
25
Top-5 brand share
66%
Open market
27%
- Shungite World22%
- wellness hut14%
- Karelian Heritage11%
- Amazing Gemstone9%
- LWQCHW9%
- SHUNGITE TOLVU7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 52 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shungite Stones - by wellness hut - Authentic Tier III Karelian Rocks for Drinking Water Infusion - Natural Minerals with High Fullerenes Content - 1-Pound Bag
wellness hut$24.014.4★1,242 rev
Shungite World Authentic Shungite Pyramid Unpolished 30 mm / 1.18 Chakra Energy Natural Healing Crystal Real Black Pyramid Home Office Protection Desk Decor Meditation Reiki Grounding Stone
Shungite World$10.014.6★662 rev
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (4mm)
LWQCHW$13.954.3★35 rev
Hicarer 2 Pcs Shungite Bracelets for Men Women 6mm/8mm/10mm Black Shungite Protection Bracelet Stone Stretchy Energy Bracelet(6 mm)
Hicarer$15.014.2★620 rev
Amazing Gemstone Raw Shungite Stones Crystal Rock Real Shungite Stones for Water Purification - 30-70mm Piedra Shungite Original (5 Pieces)
Amazing Gemstone$11.894.3★807 rev
Newest
by launch date
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)
Karelian Heritage$17.2538 rev
Crystal Vibe - Healing Crystal Bracelet for Women & Men | Natural Gemstone Bead Bracelet | Adjustable Handmade Energy Stone Bracelet | Bracelet for Meditation Yoga & Daily Wear | Multiple Types
Crystal Vibe$22.443 rev
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)
LWQCHW$14.0835 rev
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (8mm 2pc)
LWQCHW$15.3235 rev
![EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker [Reusable] [Slim Design] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)](https://m.media-amazon.com/images/I/51P2i9PrCLL.jpg)
EMF Blocker for Cell Phones/Tablets/Laptops/Computer/WiFi/TV/Electronic Devices Shungite Protection Sticker [Reusable] [Slim Design] 2.4 x 2.0 x 0.016 inches 0.06 Ounces (8 Pcs)
YUEKAI$16.9326 rev
Trending
90-day click momentum
A&M GEMS & JEWELS A&M Natural Shungite Smooth Round 925 Sterling Silver Necklace Healing Shungite Beads Necklace Jewelry Shungite Beaded Necklace Handmade Shungite Beaded Necklace Jewelry
A&M GEMS & JEWELS$28.345.0★
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Lava Stone)
Karelian Heritage$17.254.2★
Rare Specimen - Not an Imitation - Shungite Stone - 32% Carbon - Type 3 - Smoothed - Russian Real Black Rock - TOLVU
SHUNGITE TOLVU$4.820.0★
Karelian Heritage Black Shungite Beaded Bracelet 8mm Handmade Stretchy Unisex Crystal Healing Authentic Stone Spiritual Chakra Balance Jewelry (Shungite & Pink Opal)
Karelian Heritage$21.324.2★
LWQCHW Shungite Bracelet - Natural Black Shungite Stone Beads Healing Crystal Energy Protection Handcrafted Jewelry (6mm 2pc)
LWQCHW$14.084.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely beautiful in person”
“Good fit”
“excellent value for the money”
“As described”
“It came with a free gift”
“Beautiful design comes with a necklace”
“Ease of wear”
“Powerful piece of Orgonite”
“The stone itself was cool”
“And I love the size and thickness”
What buyers complain about
“Tight”
“Broke”
“It breaks”
“Cheap”
“structure of the material—may not have the longest lifespan”
“Afraid to use it really”
“Wei dirty even after cleaning them even boiled them”
“Leaves black residue on hands”
“is looks like a cheap piece of sewing thread”
“I feel like it's no more than a glorified decoration or paper weight”