shoulder
Worth a lookShows a sweet-spot price point ($36.16 avg), but soft demand (-20.7% this quarter) keeps it on the watch list.
Avg price
Incredible$36.16avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.36–$156.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$323K$323K/yr · 392K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,547.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
580
Top-5 brand share
50%
Open market
45%
- Vive19%
- Kmeivol9%
- Cheer Collection9%
- SHOULDERreliever7%
- Comfytemp6%
- WoloyHeatie5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vive Shoulder Pulley for Physical Therapy - Rotator Cuff Pain Pulley System - Over Door Rehab Exerciser - with Durable Metal Pulley & Comfortable Padded Handles
Vive$13.424.5★20,787 rev
Komoko Shoulder Brace Rotator Cuff Support Brace and Arm Sling for Pain Relief Shoulder Compression Sleeve for Preventing Strains and Dislocation Adjustable Fits Left and Right Arm Men & Women
Kmeivol$19.954.0★3,765 rev
Cheer Collection Rotator Cuff Pillow Shoulder Surgery Recovery Pillow for Side Sleepers Arm Support Cushion for Rotator Cuff Injury & Post Surgery Comfort Gray
Cheer Collection$28.564.3★704 rev
Dr. Carrolls ShoulderReliever System - Physician-Developed Solution For Shoulder Pain Relief & Health - Relieve Bursitis Reduce Impingement Heal Frozen Shoulder - Rotator Cuff Tear Rehabilitation
SHOULDERreliever$156.914.4★89 rev
TheraICE Shoulder Ice Pack Wrap PRO Compression Sleeve for Rotator Cuff Relief & Frozen Injury Arm Pain Cold Therapy Recovery Brace After Surgery | FocusZone Technology Reusable Support | Men & Women
TheraICE$37.364.4★1,650 rev
Newest
by launch date
Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Heat and Massage for Men Women Rotator Cuff Pain Heating Pad Grey
WoloyHeatie$58.00379 rev
Cordless Shoulder Heating Pad with Massage for Frozen Shoulder Rotator Cuff Pain Relief 5000amh Battery Powered Detachable Controller Heated Massage with 5 Heats &Vibrations
GVMSOR$57.5375 rev
Cordless Shoulder Heating Pad with Massage Heated Shoulder Wrap Massager for Pain Relief Deep Tissue Rotator Cuff Heating Pad Frozen Shoulder
BAISEMAIN$57.7497 rev
Cordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Massage Heated Shoulder Brace for Rotator Cuff(Gray)
WoloyHeatie$57.95379 rev
NDC Listed Shoulder Pain Relief Arnica Spray - Maximum Strength Arnica for Rotator Cuff and Upper Back Stiffness - Warming Mist for Stiff Joints and Bruising Touch Free Application 30 mL
Gemächlich Zu Hause$24.7983 rev
Trending
90-day click momentumCordless Shoulder Heating Pad Shoulder Massager for Pain Relief Deep Tissue Heated Shoulder Wrap with Heat and Massage for Men Women Rotator Cuff Pain Heating Pad Grey
WoloyHeatie$58.004.0★
Cordless Shoulder Heating Pad with Massage Heated Shoulder Wrap Massager for Pain Relief Deep Tissue Rotator Cuff Heating Pad Frozen Shoulder
BAISEMAIN$57.744.0★
KGGEOO Mens Post Shoulder Surgery Recovery Shirt Tear Away Short Sleeve Rotator Cuff Full Side Snap Adaptive Chemo Clothing
KGGEOO$14.484.6★
Deyeek Shoulder Surgery Shirts for Men Tearaway Side Snap Short Sleeves Rotator Cuff Dialysis Recovery Chemo Shirts Black
Deyeek$24.194.6★
Cordless Shoulder Heating Pad with Massage for Frozen Shoulder Rotator Cuff Pain Relief 5000amh Battery Powered Detachable Controller Heated Massage with 5 Heats &Vibrations
GVMSOR$57.534.0★
Demand
Weekly Amazon search volume, last 41 weeks — -20.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Effective”
“Easy to handle”
“Ease pain in knee”
“Exactly as advertised”
“Fit Great”
“Very affordable”
“Heats up quick”
“Comfortable to wear”
“Good for muscle pain”
What buyers complain about
“Does not relieve pain”
“Awkward fit”
“DIDN'T WORK FOR ME”
“Challenging to use”
“No heat”
“It's expensive”
“The straps are uncomfortable”
“Bad smell”
“Very awkward to wear”
“Cheap in price not in quality”