shot blocker
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.44avg listing price — sweet spot $15–$100
Price range
Great$7.18–$69.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great314.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 6% kills the launch gate
Market size
Okay$131K$131K/yr · 77K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
8
Top-5 brand share
98%
Open market
0%
- Bionix35%
- Pumwoy23%
- KooingTech18%
- Dexspoeny14%
- Buzzy8%
- YRDGRG2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bionix - ShotBlocker Eases Discomfort from Immunizations & Injections Great Alternative to Numbing Creams Use At Home or On-The-Go Safe for Kids Easy-to-Use Reusable (5 Count)
Bionix$24.284.3★758 rev
Pumwoy 4PCS Shot Pain Reducer Shot Pain Reducer Reusable Plastic Immunization Shooting Assist Blocks for Kids and Adults (Green)
Pumwoy$7.184.4★325 rev
KooingTech 4PCS ABS Plastic Shot Pain Reducer Suitable for Daily Care Scenarios in Households or for Individuals
KooingTech$8.854.3★32 rev
Dexspoeny 4Pcs Shot Pain Reducer Set Shot Helper Pain Blocker Device Reusable Shot Pain Blocker Device Lightweight Immunization Shot Blocker for Kids and Adults(Light Green)
Dexspoeny$9.014.4★82 rev
Buzzy Injection Pain Relief Device Vibrating Ice Pack for Vaccines IVF Insulin Blood Draws & Finger Pricks Eases Needle Pain & Fear Numbing Cream Alternative Striped
Buzzy$44.574.5★1,006 rev
Newest
by launch dateKooingTech 4PCS ABS Plastic Shot Pain Reducer Suitable for Daily Care Scenarios in Households or for Individuals
KooingTech$8.8532 rev
Dexspoeny 4Pcs Shot Pain Reducer Set Shot Helper Pain Blocker Device Reusable Shot Pain Blocker Device Lightweight Immunization Shot Blocker for Kids and Adults(Light Green)
Dexspoeny$9.0182 rev
Dexspoeny 4Pcs Shot Helper Pain Blocker Device Reusable Shot Assist Pads Kids Shot Blocker Easy to Clean Shot Helper Pain Blocker Device for Immunization Injection (White)
Dexspoeny$8.4882 rev
Pumwoy 4PCS Shot Pain Reducer Shot Pain Reducer Reusable Plastic Immunization Shooting Assist Blocks for Kids and Adults (Green)
Pumwoy$7.18325 rev
YRDGRG Shot Pain Reducer 5 PCS Lightweight ABS Plastic Kids Shot Blocks for Immunization Injections (Light Green)
YRDGRG$7.83112 rev
Trending
90-day click momentum
Buzzy Distraction Bundle Distraction Games Puzzles Toys and Buzzy Personal Vibrating Ice Pack - Sharp Pain Relief - As Seen On Shark Tank - Pain Relief for Shots IVF Insulin Vaccines
Buzzy$69.324.4★
YRDGRG Shot Pain Reducer 5 PCS Lightweight ABS Plastic Kids Shot Blocks for Immunization Injections (Light Green)
YRDGRG$7.834.0★
Dexspoeny 4Pcs Shot Pain Reducer Set Shot Helper Pain Blocker Device Reusable Shot Pain Blocker Device Lightweight Immunization Shot Blocker for Kids and Adults(Light Green)
Dexspoeny$9.014.4★
KooingTech 4PCS ABS Plastic Shot Pain Reducer Suitable for Daily Care Scenarios in Households or for Individuals
KooingTech$8.854.3★
Pumwoy 4PCS Shot Pain Reducer Shot Pain Reducer Reusable Plastic Immunization Shooting Assist Blocks for Kids and Adults (Green)
Pumwoy$7.184.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These are a great deal”
“Accurate description”
“Very easy to use”
“It really helps with getting through injections”
“PERFECT for allergy shots”
“Very good product”
“Helped with my scared 8 year olds flu shot”
“Size is great”
“The buzzy works wonderfully however I bought it for use in our Emergency Department”
“It really helps with getting through injections”
What buyers complain about
“Didn't work for me”
“Im frustrated that it was falsely advertised”
“Couldn't open the box”
“Mine broke within a month”
“It is absolutely absurd that you are charging $50 for a vibrating bee”
“Kind of a pricey product for poor quality”
“It took him a bit to become comfortable”
“it definitely still hurts a bit every time”