shake mix
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$45.98avg listing price — sweet spot $15–$100
Price range
Incredible$17.64–$97.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 627K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,943.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
628
Top-5 brand share
88%
Open market
11%
- RAW42%
- Vital Proteins25%
- GNC16%
- Optimum Nutrition3%
- Raw Organic Whey2%
- Micro Ingredients2%
- Open — no brand owns it (11 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 44 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Proteins Collagen Peptides Powder - Chocolate Powder for Hair Nail Skin Bone & Joint Health 13.5oz
Vital Proteins$20.124.4★12,546 rev
RAW Whey Isolate Protein Powder Cookies N Cream - 100% Grass-Fed Sports Nutrition Protein Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored & Sweetened - 25 Servings
RAW$46.044.6★366 rev
Vital Proteins Grass Fed Collagen Powder Supplement (Type I III) for Skin Hair Nail Joint - Hydrolyzed Collagen Grass Fed Dairy and Gluten Free - Chocolate Flavor 17.1 oz Canister
Vital Proteins$27.454.4★12,546 rev
RAW Whey Isolate Protein Powder Milk & Cookie (CBUM Itholate) - 100% Grass-Fed Sports Nutrition Powder for Muscle Growth & Recovery - Low-Fat Low Carb Naturally Flavored - 25 Servings
RAW$52.754.6★80 rev
Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides with Hyaluronic Acid and Vitamin C - Chocolate Flavor Powder 24.7oz
Vital Proteins$42.544.4★695 rev
Newest
by launch date
GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)
GNC$53.725 rev
NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings
NATURE TARGET$18.5361 rev
GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)
GNC$97.2420 rev
GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)
GNC$96.889 rev
GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla - 28 Oz (13 Servings)
GNC$53.5620 rev
Trending
90-day click momentumGNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)
GNC$53.724.0★
GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla - 28 Oz (13 Servings)
GNC$53.564.6★
GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Classic Vanilla- 55.9 Oz (26 Servings)
GNC$97.244.6★
GNC AMP New Wheybolic- Clinically Studied Whey Protein Powder for Workouts & Active Lifestyles- High Leucine Content- Smooth Mixing Drink Mix for Fitness Shakes- Chocolate Fudge- 59.4 Oz (26 Servings)
GNC$96.883.8★
NATURE TARGET Chocolate Collagen Peptides Powder - Multi Collagen for Women with Vitamin C & Creatine Supports Skin Hair Nails & Joint Health - Type I II III V & X Gluten Free 35 Servings
NATURE TARGET$18.534.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.Peak months: Mar, Apr, Jun · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely DELICIOUS”
“Excellent protein supplement”
“great flavor options”
“Good no complaints”
“Easy to mix”
“Cant beat the price”
“Blends really smoothly”
“Clean ingredients”
“Satisfies my sweet tooth—all while helping my hair and nails and skin”
“Good quality collagen supplement”
What buyers complain about
“Artificial aftertaste”
“Just expensive”
“The flavor is a little weird as well”
“Does not mix well”
“Sugar is not a Food”
“Stevia taste too strong”
“Too sweet”
“FALSE ADVERTISEMENT”
“Bad texture”
“Impossible to open”