shake
Launch itA $47.4M/yr market growing +7.7% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$47.4M$47.4M/yr · 25.8M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$26.55avg listing price — sweet spot $15–$100
Price range
Great$8.30–$53.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad11,519.96avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
156
Top-5 brand share
89%
Open market
7%
- Premier Protein61%
- Core Power7%
- Muscle Milk7%
- nurri7%
- Oikos6%
- Ensure4%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.604.8★7,705 rev
Premier Protein Shake Vanilla 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.674.7★6,730 rev
Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.254.6★59,773 rev
Premier Protein Shake Caf Latte with Caffeine for Energy 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack
Premier Protein$23.504.8★5,439 rev
Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)
Premier Protein$24.494.6★14,839 rev
Newest
by launch date
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.02300 rev
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.70271 rev
Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.41176 rev
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.55964 rev
Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.501,170 rev
Trending
90-day click momentumMuscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.413.9★
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.023.5★
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.703.6★
Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack
Premier Protein$17.554.5★
Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)
Premier Protein$26.074.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious shakes”
“Great Nutrition”
“Flavors are delicious”
“Excellent Product”
“Decent price”
“Its not too sweet”
“easier to handle”
“As advertised”
“Great consistency”
“Smooth and creamy”
What buyers complain about
“Chalky Taste”
“Price is very high”
“Bad flavor”
“Unhealthy”
“Horribly sweet”
“Too watery”
“It lacked the thick”
“a there is just a tiny glimmer of an artificial sweetener taste if you really search for it”
“Lowest quality”
“the texture was too thin for me”