sfh pure whey protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$36.59–$98.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.49avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$199K$199K/yr · 85K searches
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,011.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Open market
0%
- BulkSupplements83%
- NAKED11%
- Nutricost3%
- SFH3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$43.054.5★8,174 rev
BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.894.4★609 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★10,286 rev
BulkSupplements.com Whey Protein Concentrate Powder - Whey Protein Powder Supplement Unsweetened Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.594.3★2,069 rev
BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$57.504.3★371 rev
Newest
by launch dateNAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
Nutricost Whey Protein Powder Unflavored 5 pounds - from Whey Protein Concentrate
Nutricost$60.074,494 rev
BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$57.50371 rev
BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.89609 rev
SFH Pure Whey Protein Powder (Chocolate) Best Tasting Grass Fed Whey | All Natural | Non-GMO No Artificials Soy Free Gluten Free | (Chocolate 31.6 Ounce (Pack of 1)
SFH$58.17637 rev
Trending
90-day click momentumBulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.894.4★
NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings
NAKED$98.304.3★
BulkSupplements.com Whey Protein Isolate Powder - Unflavored Whey Protein Powder Nutritional Supplement - Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$43.054.5★
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
BulkSupplements.com Hydrolyzed Whey Protein Isolate Powder - Whey Isolate Protein - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$57.504.3★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +8.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Protein Powder”
“Excellent Product”
“Has a good--but not strong--taste”
“It has a delicious, natural flavor”
“It mixes well”
“Good deal”
“it does mix pretty well”
“As advertised”
“Good quality, simple ingredients”
“Clean product”
What buyers complain about
“has a strange taste/smell”
“Taste is unflavored”
“Does not mix well”
“So expensive”
“Less protein”
“This product is misleading”
“Strong chemically smell”
“Horrible quality control”
“One ingredient and unflavored-hard to find”
“Hard to mix with water since it does not anything apart from whey”