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56

serrapeptase

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 22Conversion 83Competition 31Returns 100Price range 81Avg price 93Brand share 51Review moat 53Quality gap 37

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$22.10

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.73–$39.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$652K

$652K/yr · 326K searches

Review moat

Good1,393.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

30

Top-5 brand share

74%

Open market

20%

  • Double Wood Supplements27%
  • Doctor's BEST23%
  • Vitamatic9%
  • Nutricost8%
  • NOW Foods7%
  • MARYRUTH'S5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$65K20%$130K30%$195K40%$261K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
8K6KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“It feels like good quality and arrived quickly”

Value For Money8%

“good price”

Vitamin7%

“it boosts the vitamins So they can absorb faster”

Efficiency6%

“Works well”

Advertised Vs Actual Product5%

“As advertised”

Inflammation3%

“it definitely helps with inflammation”

Regulates Digestion3%

“Sure helps with my digestion issues”

Joint Pain3%

“Helps with joint pain”

Heart Health3%

“Reduces carotid buildup”

Sinus Relief3%

“I use serrapeptase to treat sinus infection and do recommend”

What buyers complain about

Ingredients-Overall14%

“Also milk and soy are additives they are not supposed to be included in serrapeptase”

Dosage8%

“After 2 doses it literally destroyed my digestive system”

Regulates Digestion7%

“After 2 doses it literally destroyed my digestive system”

Functionality-Overall6%

“Did not work for me”

Taste-Overall5%

“This item 'tastes' like mold”

Side Effects4%

“causing great pain”

Ease Of Use3%

“Not usable”

Adhesion/Stickiness3%

“adhesions are loosening up”

Inflammation3%

“not for inflammation or scar tissue”

Advertised Vs Actual Product3%

“Very deceiving marketing”

Top return reasons

Sensitivity-Overall50%
Ingredients-Overall25%
Advertised Vs Actual Product25%