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Worth a lookShows searches that convert (24.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible24.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Price range
Great$7.98–$49.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$561K$561K/yr · 110K searches
Review moat
Bad7,161.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
49
Top-5 brand share
100%
Open market
0%
- Unisom73%
- HealthA2Z17%
- Savant Science7%
- A+Health3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unisom SleepGels Nighttime Sleep Aid Capsules for Adults Diphenhydramine HCI 50mg Non-Habit-Forming Sleep Medicine for Relief from Occasional Sleeplessness 100 Count
Unisom$15.664.6★13,790 rev
HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)
HealthA2Z$10.074.5★22,293 rev
Unisom SleepGels Nighttime Sleep-aid Diphenhydramine HCI 50 mg 32 SoftGels
Unisom$7.984.5★4,332 rev
Unisom SleepGels Nighttime Sleep Aid Capsules for Adults Diphenhydramine HCI 50mg Non-Habit-Forming Sleep Medicine for Relief from Occasional Sleeplessness 100 Count (2 Pack)
Unisom$31.514.6★13,790 rev
Savant Science RestoreZ Deep Asleep (60 Capsules) Natural Sleep Supplement - Combat Nighttime Disruptions and Restore Your Sleep - Non-Habit Forming Sleep Aid
Savant Science$49.883.3★214 rev
Newest
by launch dateUnisom SleepGels Nighttime Sleep Aid Capsules for Adults Diphenhydramine HCI 50mg Non-Habit-Forming Sleep Medicine for Relief from Occasional Sleeplessness 100 Count (2 Pack)
Unisom$31.5113,790 rev
Unisom Nighttime Sleep-Aid Gels Diphenhydramine HCI 100 Count (Pack of 2)
Unisom$20.76234 rev
A+Health Nighttime Sleep Aid Diphenhydramine 50mg Softgels Maximum Strength 160 Count
A+Health$10.273,523 rev
HealthA2Z Sleep Aid Diphenhydramine Softgels 50mg Supports Deeper Restful Sleeping (250 Counts)
HealthA2Z$10.0722,293 rev
Savant Science RestoreZ Deep Asleep (60 Capsules) Natural Sleep Supplement - Combat Nighttime Disruptions and Restore Your Sleep - Non-Habit Forming Sleep Aid
Savant Science$49.88214 rev
Trending
90-day click momentumSavant Science RestoreZ Deep Asleep (60 Capsules) Natural Sleep Supplement - Combat Nighttime Disruptions and Restore Your Sleep - Non-Habit Forming Sleep Aid
Savant Science$49.883.3★
Unisom SleepGels Nighttime Sleep-aid Diphenhydramine HCI 50 mg 32 SoftGels
Unisom$7.984.5★
A+Health Nighttime Sleep Aid Diphenhydramine 50mg Softgels Maximum Strength 160 Count
A+Health$10.274.3★
Unisom SleepTabs Nighttime Sleep-aid Doxylamine Succinate 80 Tablets
Unisom$13.544.6★
Unisom SleepGels Nighttime Sleep Aid Capsules for Adults Diphenhydramine HCI 50mg Non-Habit-Forming Sleep Medicine for Relief from Occasional Sleeplessness 100 Count
Unisom$15.664.6★
Demand
Weekly Amazon search volume, last 44 weeks — -8.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Help with sleep”
“Best value”
“the tablets have been consistent in quality”
“Highly Effective”
“one dose has been enough for me”
“AS ADVERTISED”
“I'm really glad I got what I ordered, because, although a little bigger, they're much easier to swallow and there's no horrible taste like the Tablets have”
“have no side effects”
“Very easy, great with warm tea or even water”
“Helps when Im already tired”
What buyers complain about
“No sleep”
“This product does not do a thing”
“After effects were not good”
“Although I try to take half of dosage”
“much more expensive”
“Not strong enough to keep tou asleep”
“Fast acting, taste is normal size is small”
“Can't use”
“This is very small”
“It had a foul smell as well”