senna
Launch itA $3.1M/yr market growing +4.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.1M$3.1M/yr · 1.3M searches
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.96–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,174.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
403
Top-5 brand share
95%
Open market
2%
- Senokot40%
- MAJOR24%
- GenCare19%
- P Puregen Labs7%
- HealthA2Z4%
- NUVICARE4%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Major Senna 8.6 mg Natural Vegetable Laxative Tablets - Made with Sennosides - Promotes Occasional Constipation Relief - 100 Tablets
MAJOR$5.964.6★1,068 rev
MAJOR Senna 8.6 mg Natural Vegetable Laxative Tablets - Made with Sennosides - 1000-Count (1-Pack)
MAJOR$16.534.7★10,243 rev
GenCare Senna Laxative 600 Tablets Senna 8.6mg Tablets with Natural Sennosides | Laxatives for Constipation Bloating Gas & Irregularity Relief. Safe & Effective | Generic for Senokot
GenCare$13.014.6★6,217 rev
Senokot Regular Strength Laxatives for Constipation Senna Laxative Tablets 50 Count Animal Print Constipation Relief for Adults Senna Tablets
Senokot$12.844.7★6,042 rev
Senokot Extra Strength Senna Laxative Tablets 36 Tablets Laxatives for Constipation Relief Overnight Relief for Adults
Senokot$15.484.6★5,199 rev
Newest
by launch date
Senokot Extra Strength Natural Vegetable Laxative for Gentle Overnight Relief Occasional Constipation 72 Count
Senokot$26.675,199 rev
Puregen Labs Senna-S Natural Vegetable Laxative Plus Stool Softener Dual Action - 250 Tablets Senna Plus | Gentle Dependable Overnight Relief of Occasional Constipation
P Puregen Labs$10.052,009 rev
NUVICARE Senna Laxative Tablets 8.6 mg Natural Senna Leaf Laxative for Occasional Constipation Relief Compare to Senokot Gentle Vegetable Laxatives 200 Count
NUVICARE$9.03790 rev
Puregen Labs Senna 8.6 mg Tablets (1000 Count) Natural Sennosides Vegetable Laxative for Constipation Bloating Gas Irregularity Relief
P Puregen Labs$17.001,125 rev
GenCare - Maximum Strength Senna Laxative 25mg (100 Tablets) - Gentle Constipation Relief Sennosides USP Stimulant Laxatives Digestion Pills - Natural Overnight Relief while You Sleep - Generic Ex Lax
GenCare$10.041,496 rev
Trending
90-day click momentumSenokot Extra Strength Natural Vegetable Laxative for Gentle Overnight Relief Occasional Constipation 72 Count
Senokot$26.674.6★
Timely Senna Time Laxative - 1000 Count Tablets - Natural Vegetable Based Laxatives for Constipation Relief Gentle Overnight Relief and Stool Softener
TIME-CAP LABS, INC.$13.664.6★
Senokot Regular Strength Laxatives for Constipation Senna Laxative Tablets 50 Count Animal Print Constipation Relief for Adults Senna Tablets
Senokot$12.844.7★
Major Senna 8.6 mg Natural Vegetable Laxative Tablets - Made with Sennosides - Promotes Occasional Constipation Relief - 100 Tablets
MAJOR$5.964.6★
HealthA2Z Senna Laxative | 300 Count | Sennosides 8.6mg | Natural Vegetable | Laxative Ingredients | Overnight Relief | Bowel Movement | Relief from Constipation
HealthA2Z$7.924.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Gets the job done”
“Best value”
“Just as good as the name brand”
“As advertised”
“Works Well For Constipation”
“Gentle”
“Easy to use”
“THEY'RE NATURAL”
“The effects are gentle”
“Easy to chew”
What buyers complain about
“Barely worked for me”
“This has an high chemical taste”
“it didnt necessarily help with the constipation”
“Unpleasant side effects”
“Didn't work for me even at a higher dose”
“Very painful”
“cheaper”
“Bad quality tablets unlike previously”
“Inaccurate Ingredients”
“youll definitely hear your stomach gurgling loudly”