scrubbing cloth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.73–$24.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Market size
Okay$203K$203K/yr · 139K searches
Review moat
Bad10,398.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
18
Top-5 brand share
100%
Open market
0%
- Skoy86%
- Wet-It!11%
- EUROSCRUBBY3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$13.734.7★18,747 rev
Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$7.734.7★18,747 rev
Skoy Swedish Dishcloths 8 Pack Wholesale Kitchen Sink Sponge Dish Cloths for Washing Dishes Multipurpose Cleaner Assorted
Skoy$14.054.7★13,057 rev
Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)
Wet-It!$10.914.6★1,254 rev
Skoy Scrub 8-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$24.424.7★18,747 rev
Newest
by launch date
Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors
Skoy$13.573,732 rev
Skoy Swedish Dishcloths 8 Pack Wholesale Kitchen Sink Sponge Dish Cloths for Washing Dishes Multipurpose Cleaner Assorted
Skoy$14.0513,057 rev
Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)
Wet-It!$10.911,254 rev
Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$13.7318,747 rev
Skoy Scrub 8-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$24.4218,747 rev
Trending
90-day click momentumSkoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Assorted Colors and Designs
Skoy$7.734.7★
Skoy Scrub 4-Pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors
Skoy$13.574.7★
Wet-it! Skrubba 3-Pack Reusable Dish Scrubbers Non-Scratch Scouring Pads for Kitchen & Household Eco-Friendly Dishwasher Safe Scrub Sponges for Dishes Pots & Pans (Vogue)
Wet-It!$10.914.6★
Skoy Cloth 4-pack Versatile Swedish Dishcloths for Kitchen and Household Use Reusable Cleaning Cloths Planet-Friendly Dishwasher and Dryer-Safe Assorted Colors
Skoy$8.004.7★
Skoy Scrub 2-pack Reusable Non-Scratching Dish Scrubber for Kitchen and Household Cleaning Planet-Friendly Dishwasher Safe Soft Scrub Monochromatic Colors
Skoy$7.744.7★
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -24.5% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Durable, Clean, and Easy to Maintain”
“Does not scratch”
“Great quality and vibrant colors”
“theyre very colorful”
“Well worth it”
“Easy to use”
“Convenient size”
“and rewashable”
“Very sturdy”
What buyers complain about
“Do not hold odor”
“Clever But Not Easy to Clean Once Dirty”
“These issues make them feel a bit less durable over time”
“It is not soft”
“Small and Falling Apart”
“see if I ordered the wrong color”
“they are not as thick”
“they get stained very quickly”
“Not absorbent”
“to me it just seemed like another non scratch cloth”