scrubbers
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$2.21–$38.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,101.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 67K searches
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 flat
Sellers
184
Top-5 brand share
65%
Open market
31%
- Scotch-Brite30%
- Amazon Basics15%
- Holikme9%
- Scrub Daddy8%
- SetSail4%
- HileSwan3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Stainless Steel Scrubbers Scouring Pads for Cleaning Tough Baked-On Messes Metal Scrubbers for Cleaning Dishes 3 Scrub Pads
Scotch-Brite$2.484.7★31,842 rev
Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans
Scotch-Brite$5.464.8★65,804 rev
Amazon Basics Heavy Duty Dual-Sided Scrub Sponges Reusable 4.4 x 2.7 x 0.8 in Yellow/Green 6-Pack
Amazon Basics$3.564.5★9,765 rev
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★28,144 rev
Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
Amazon Basics$3.474.5★10,650 rev
Newest
by launch date
Amazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.50111 rev
Swyprrix Electric Bathroom Cleaning Brush Cordless Spin Scrubber Full Body Waterproof IPX7 with Adjustable Handle 8 Replaceable Brush Heads for Bathtub/Kitchen/Window/Home -SD-CTB01
Swyprrix$38.70475 rev
Mr. Clean Magic Eraser Shower & Tub Scrubber Bathroom Cleaner All in One Bathroom Cleaner Lemon Starter Kit 1 Scrubber & 2 Foaming Magic Erasers
Mr. Clean$12.063,272 rev
Steel Wool Scrubber 4-Pack Stainless Steel Scrubber Pads with Handle - The Ultimate Scouring Solution for Rust Stubborn Messes on Cookware Grill Oven & Kitchen Sinks
Hamgtrion$9.68179 rev
Scrub Brush with Long Handle Floor Scrub Brush Squeegee Broom for Cleaning 3 in 1 Shower Scrubber Floor Broom Squeegee for Concrete Tile Wall Deck Patio White
DOLPLEAP$19.26445 rev
Trending
90-day click momentumAmazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.504.4★
Scrub Brush with Long Handle Floor Scrub Brush Squeegee Broom for Cleaning 3 in 1 Shower Scrubber Floor Broom Squeegee for Concrete Tile Wall Deck Patio White
DOLPLEAP$19.264.4★
15pcs Crevice Cleaning Brush Hard Bristle Scrub Brushes Tools Multifunctional Grout Brush for Home Bathroom Ktichen Window and Corners
AONEZ$5.794.7★
MR.SIGA Heavy Duty Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
MR.SIGA$13.214.6★
MR.SIGA Heavy Duty Grout Scrub Brush with Long Handle Shower Floor Scrubber for Cleaning Tile Scrub Brush with Stiff Bristles
MR.SIGA$19.854.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans like a dream”
“The quality is solid”
“not expensive”
“easy to control”
“The material seems durable”
“Better than expected”
“it gets the job done”
“Handle is strong”
“Love the Lavender”
“Non scratch”
What buyers complain about
“Did not last”
“Poor quality control”
“not good for cleaning”
“Extra small”
“Did not work”
“Over priced”
“These things are NOT as thick as it shows”
“Doesn't feel sturdy”
“They stink”
“Won't charge”