scouring pad
Worth a lookShows low returns (0.2%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$2.48–$27.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,811.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 83K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
208
Top-5 brand share
70%
Open market
24%
- Scotch-Brite42%
- Amazon Basics9%
- SCRUBIT7%
- Mr. Clean7%
- HOMEXCEL5%
- AIDEA5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans
Scotch-Brite$5.464.8★65,804 rev
Scotch-Brite Heavy Duty Scrub Sponge 6 Kitchen Sponges Designed for Tough Messes in the Kitchen that Last 3X Longer* Best for Cast Iron Skillets and Outdoor Grills Flexible Durable and Strong
Scotch-Brite$5.374.8★28,144 rev
Scotch-Brite Non-Scratch Scour Pads Scouring Pads for Kitchen and Dish Cleaning 3 Pads
Scotch-Brite$2.634.7★8,983 rev
Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 8 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
Scotch-Brite$7.504.8★11,849 rev
Multi-Purpose Sponges Kitchen By Scrub-it - Non-Scratch Microfiber sponges for Cleaning Along with Heavy Duty Scrubbing Power - Reusable Dish Sponge for Dishes Pots and Pans (6 Pack Small)
SCRUBIT$9.934.6★24,254 rev
Newest
by launch date
Amazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.50111 rev
Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct
Mr. Clean$11.65733 rev
AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household
AIDEA$5.0524,890 rev
Shark VACMOP Disposable Hard Floor Pad Refills Compatible with VM252 & VM180 No-Touch Disposal for use on All Sealed Floors - Stone Hardwood Laminate & Tile (32 Count Total) VMP32
Shark$27.5513,676 rev
24 Pack Scrub Sponges Kitchen By SCRUBIT Multi-Purpose Scouring Pads Non-Scratch Cleaning Sponges for Dishes Pots & Non-Stick Cookware - Long Lasting Dish Scrubbers for Kitchen Bathroom & More
SCRUBIT$12.45418 rev
Trending
90-day click momentumAmazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.504.4★
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare 100 Count 1 Pack
Amazon Basics$2.994.7★
Mr. Clean Magic Eraser Sponge All Purpose Cleaner Cleaning Scrubber Wall Sneaker Kitchen Bathroom Shower Cleaning Supplies Melamine Sponge Cleaning Pads Whole Home Extra Durable 12ct
Mr. Clean$11.654.6★
MR.SIGA Heavy Duty Cellulose Scrub Sponge Dual-Sided Dishwashing Sponge for Kitchen 12 Pack
MR.SIGA$13.214.6★
AIDEA Sponges Kitchen 9Count Dish Sponges Heavy-Duty Sponge for Non-Coated Cookware Scrubbing Power for Tough Messes Cleaning Sponge for Kitchen Bathroom Household
AIDEA$5.054.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.Peak months: Apr, Aug, Sep · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Great”
“Very affordable”
“The quality is solid”
“It is durable within the time frame”
“AS advertised”
“Easy to remove”
“Works perfectly”
“Gentle on the skin”
“Doesn't leave scratches”
“Fits in hand perfectly”
What buyers complain about
“Do not last”
“Lower quality”
“Not as thick as it looks”
“not good for cleaning”
“it doesnt fit”
“Too expensive”
“False advertisement”
“They stink”
“Does not work as described”
“Very scratchy”