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54

scotch brite dishwand refills

Worth a look

Shows searches that convert (15.0% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 73Growth 23Conversion 97Competition 53Returns 97Price range 45Avg price 54Brand share 5Review moat 44Quality gap 47

Conversion

Incredible15.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Good$806K

$806K/yr · 429K searches

Avg price

Good$12.52

avg listing price — sweet spot $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.16–$24.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,132.81

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

99

Top-5 brand share

98%

Open market

1%

  • Scotch-Brite74%
  • HELIME13%
  • GUMBALL7%
  • Semiale3%
  • Clioran1%
  • Shadowgallery1%
  • Open — no brand owns it (1 brand, 1%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$32K8%$65K12%$97K16%$129K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning15%

“Great product for cleaning dishes or anything”

Value For Money14%

“Reasonably priced”

Quality-Overall11%

“Excellent quality”

Size-Overall10%

“Fit is to what”

Advertised Vs Actual Product8%

“Just as advertised”

Ease Of Use6%

“Makes life easier”

Durability5%

“Been using it for a couple of weeks now, so durable”

Leak-Proof3%

“It doesn't leak”

Efficiency3%

“It works ok”

Refills-Overall2%

“These dishwand brush refills are overall pretty excellent”

What buyers complain about

Leak-Proof19%

“Leaks”

Durability12%

“don't last”

Ease Of Cleaning6%

“does not clean well”

Quality-Overall5%

“These are much lower quality”

Size-Overall4%

“Did not fit properly”

Advertised Vs Actual Product3%

“False advertisement”

Dispensing Mechanism3%

“Soap is difficult to dispense”

Functionality-Overall3%

“Not even slightly functional”

Design-Overall2%

“The redesign is a huge disappointment”

Value For Money2%

“Waste of money”

Top return reasons

Size-Overall33%
Refills-Overall15%
Advertised Vs Actual Product10%
Leak-Proof7%
Dispensing Mechanism4%
Compatibility-Overall3%
Value For Money3%
Add-Ons/Attachments3%
Functionality-Overall3%
Quality-Overall2%