scentsy counter cleaner spray
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.65avg listing price — sweet spot $15–$100
Price range
Good$3.09–$47.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$273K$273K/yr · 233K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,928.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
131
Top-5 brand share
100%
Open market
0%
- Yankee Candle64%
- Febreze31%
- Generic2%
- CLESH2%
- AQUA BLANCE1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Clean Cotton (Pack of 3)
Yankee Candle$24.724.6★3,930 rev
Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill for Home Bathroom & Kitchen Holiday Cranberry Crumble Scent 0.87 oz Refills 4 Count
Febreze$17.874.6★4,336 rev
Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Room Freshener for Home and Bathroom Pink Sands (Pack of 3)
Yankee Candle$23.424.6★1,705 rev
Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Lemon Lavender Midsummers Night Clean Cotton (Variety Pack)
Yankee Candle$24.914.6★3,930 rev
Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Room Freshener for Home and Bathroom Midsummers Night (Pack of 3)
Yankee Candle$24.464.6★3,930 rev
Newest
by launch date
FE.BRE.ZE AIR. MIST Cranberry Crumble Scent 2 Bottles 8.80z (2pack)
Generic$18.981 rev
FE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)
Generic$18.984 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)
Febreze$10.112,052 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct
Febreze$6.33746 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Cherries & Berries Scent 8.1oz (Pack of 3)
Febreze$8.812,052 rev
Trending
90-day click momentumFE.BRE.ZE.AIR. MIST Pumpkin ROLL Scent 2 Bottles 8.80z (2pack)
Generic$18.984.7★
FE.BRE.ZE AIR. MIST Cranberry Crumble Scent 2 Bottles 8.80z (2pack)
Generic$18.985.0★
Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Ocean Air (Pack of 3)
Yankee Candle$24.884.6★
Yankee Candle Concentrated Air Freshener Room Spray Summer Evening Variety Pack Odor Eliminator for Home Bathroom 1.5 Oz (Pack of 3)
Yankee Candle$24.784.5★
Yankee Candle Concentrated Room Spray Air Freshener Instant Home Fragrance Odor Eliminating Spray Strong Scent Room Freshener for Home and Bathroom Autumn Ambiance (Variety Pack)
Yankee Candle$47.975.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells delish”
“Great Value”
“Excellent product”
“A potent and effective spray”
“Delightful freshness”
“As advertised”
“This is very durable, easy to use, very versatile”
“not too big either”
“Easy to use”
“Very effective”
What buyers complain about
“Awful smell”
“extremely expensive”
“It's small”
“it also does not last long”
“Doesnt work”
“Not as described”
“Extremely pathetic and despicable that there's no quality control anymore”
“Much too strong”
“Product was leaking”
“were too harsh for my taste”