scented colored pencils
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$46.57avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good691.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$320K$320K/yr · 365K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.54–$368.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
63
Top-5 brand share
96%
Open market
2%
- Lifelines70%
- KwikSafety13%
- Crayola8%
- Malta Dynamics3%
- UIANSP3%
- AFP2%
- Open — no brand owns it (2 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![KwikSafety - Charlotte NC - Tsunami [Premium Braided Rope] Vertical Lifeline ANSI OSHA Rope Grab Snap Hook Shock Absorber Fall Protection Line Kit Restraint System Roofing Safety Equipment / 50 FT.](https://m.media-amazon.com/images/I/51iQ5yYMTiL.jpg)
KwikSafety - Charlotte NC - Tsunami [Premium Braided Rope] Vertical Lifeline ANSI OSHA Rope Grab Snap Hook Shock Absorber Fall Protection Line Kit Restraint System Roofing Safety Equipment / 50 FT.
KwikSafety$89.544.7★515 rev
Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Dot-by-Letter Art Meditations - 8 Double-Sided Markers & 48 Scenes - Color by Number/Letter Coloring Books for Tweens Adults & Seniors
Lifelines$28.154.5★770 rev
Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Art Meditations - 2 Sets of Markers & 48 Scenes - Hidden Patterns & Pogo-Dot Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$24.764.5★770 rev
Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$19.964.5★770 rev
Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing
Lifelines$19.974.6★943 rev
Newest
by launch date
Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors
Lifelines$29.56770 rev
Lifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame
Lifelines$48.3311 rev
Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$19.96770 rev
Lifelines FlowArt Activity Pads 2-Pack & Bonus Pad - Guided Tracing Art Meditations with Markers - 8 Double-Sided Markers & 48 Scenes - Trace-by-Line Coloring Books for Tweens Adults & Seniors
Lifelines$29.85770 rev
Lifelines Scented Colored Pencils & Tracing Coloring Book Set Trace to Transform - Includes 14 Scented Colored Pencils 2 Tracing Activity Pads & Pencil Sharpener - Meditative Tracing Set for Drawing
Lifelines$19.97943 rev
Trending
90-day click momentumLifelines Flameless Candle Aromatherapy Essential Oil Diffuser with 4 ClickWick Essential Oil Blends Value Pack - Cordless & Waterless Diffuser for Home - Scented Electric Candles Blow Out Flame
Lifelines$48.334.0★
Palmer Safety Twin 6 KIT I 5pt Hammerhead Harness Twin Self Retracting Lifeline 4 Cross Arm Strap I OSHA/ANSI Fall Arrest Kit (Blue - XLG)
Palmer Safety$323.734.7★
AFP 100 FT Vertical Lifeline Assembly w/Rope Grab Snap Hooks & Shock Absorber ANSI & OSHA Rated Fall Protection Roofing Safety Equipment
AFP$104.994.6★
Lifelines FlowArt Activity Pads 3-Pack - Guided Dot by Letter Art Meditations with Markers - 12 Double-Sided Markers & 60 Scenes - Color by Number Coloring Books for Tweens Adults & Seniors
Lifelines$29.564.5★
Lifelines FlowArt Mini Activity Pads 3-Pack - Guided Dot-by-Letter Art Meditations with Markers - 15 Markers & 60 Scenes - Pocket-Sized Coloring Books for Tweens Adults & Seniors - Patent-Pending
Lifelines$19.964.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Scent is excellent”
“Fun For All Ages”
“the colors are pretty”
“Excellent Product”
“Good value”
“Great gift idea too”
“Easy to use”
“Cool aesthetic”
“very portable”
“As advertised”
What buyers complain about
“Not a strong smell”
“Not worth the price”
“Short lifespan”
“they started to leak oil”
“Pencil quality isnt great”
“Tired of coloring”
“doesn't fit”
“the candle will not charge”
“Does not work”
“They are hard to get out of the holder”