scent fill
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$9.63–$30.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Review moat
Okay1,989.87avg incumbent reviews — the moat a new listing must climb
Market size
Okay$180K$180K/yr · 213K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
11
Top-5 brand share
100%
Open market
0%
- Scent Fill98%
- Mrs. MEYER'S1%
- Enviroscent1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.304.2★1,566 rev
Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$16.894.2★1,566 rev
Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$20.194.1★2,450 rev
Scent Fill Relax Blend Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.794.3★2,727 rev
Scent Fill Blue Lava Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.794.3★2,727 rev
Newest
by launch date
MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill
Mrs. MEYER'S$9.631,324 rev
Scent Fill 100% Natural Lavender Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$20.192,450 rev
Scent Fill Coconut Sandalwood Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.381,566 rev
Scent Fill Vanilla Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.061,566 rev
Scent Fill Blue Lava Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.001,566 rev
Trending
90-day click momentum
Scent Fill Vanilla Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.804.3★
Scent Fill Relax Blend Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$17.304.2★
Scent Fill Fresh Linen Plug in Air Freshener Scented Oil Refills 2 Refills + Diffuser
Scent Fill$16.894.2★
Scent Fill Lilac Blossoms Plug in Air Freshener 4 Scented Oil Refills
Scent Fill$24.984.3★
Summer Scent Fill Plug in Air Freshener Kit (Cucumber Melon Grapefruit Vanilla Island Essence and Jasmine Nectar) 4 Refills + Diffuser
Scent Fill$27.234.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Better than popular brands”
“For the price, value, and the longevity, this was a perfect purchase”
“great price too”
“Its very strong”
“Clean”
“As described”
“So far, there has been no leakage, and it is easy to install”
“because its a cruelty free brand”
“Glad to find non toxic air fresheners”
What buyers complain about
“Can't smell it”
“A bit pricey”
“runs out fast”
“Not strong”
“2 bottles leaked”
“Doesn't Work”
“not a natural smell”
“Garbage”
“Have to replace often”
“I have a sensitive nose”