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52

scalp sores treatment

Worth a look

Shows low returns (0.5%), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 17Conversion 66Competition 58Returns 97Price range 73Avg price 84Brand share 72Review moat 23Quality gap 65

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Avg price

Great$18.79

avg listing price — sweet spot $15–$100

Price range

Good$6.62–$37.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,308.68

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.7%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 43K searches

Competition

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

569

Top-5 brand share

62%

Open market

33%

  • Nizoral24%
  • ECZEMA HONEY13%
  • SkinSmart Antimicrobial10%
  • PHARM TO TABLE9%
  • Dermasolve6%
  • PHARMBANNER5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.
1K600Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“Great quality, exactly as described, and arrived on time”

Efficiency12%

“Works amazing”

Smell12%

“Great smell”

Allergies10%

“No irritation”

Hair Growth5%

“does hold my hair in place”

Value For Money5%

“Very affordable”

Moist/Dry4%

“Moisturizes Well”

Advertised Vs Actual Product3%

“As described”

Cleansing3%

“Feels clean”

Soft Feel3%

“Leaves hair soft”

What buyers complain about

Allergies22%

“irritates skin”

Functionality-Overall12%

“Not effective”

Smell7%

“Weird smell”

Value For Money5%

“Too expensive”

Moist/Dry5%

“slightly dry”

Skin Health2%

“Burned my skin”

Oily/Greasy2%

“Its oily”

Hair Related2%

“Makes hair fall out”

Symptom Reduction2%

“no improvement”

Sensitivity-Overall1%

“I have very sensitive skin”

Top return reasons

Functionality-Overall23%
Smell11%
Advertised Vs Actual Product10%
Leak-Proof9%
Value For Money6%
Damage/Burn Hair5%
Size-Overall5%
Ingredients-Overall5%
Moist/Dry3%
Product Condition3%