sage spray
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.62avg listing price — sweet spot $15–$100
Price range
Great$9.22–$43.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,687.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$173K$173K/yr · 112K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
20
Top-5 brand share
84%
Open market
11%
- Heal The Masses25%
- Moonwater Elixirs21%
- TRUMIRI17%
- JUNIPERMIST13%
- HEM7%
- Soul Sticks5%
- Open — no brand owns it (6 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heal the Masses White Sage Spray: White Sage Smudge Spray for Clearing and Protection - Smokeless Liquid Smudging Spray Infused with Quartz Crystals - Negative Energy Cleansing Mist - 4 Fluid Ounces
Heal The Masses$17.834.7★4,337 rev
White Sage Smudge Spray for Spiritual Cleansing & Aura Protection Sage Mist for Cleansing Negative Energy & Protection Home & Meditation Clear Quartz Reiki Energized Aromatherapy Room Spray - 4oz
Moonwater Elixirs$16.914.6★3,439 rev
White Sage Spray for Spiritual Cleansing Negative Energy and Protection - Smudge Spray Made with Natural Non Toxic Sage Essential Oil - Salvia Blanca para Limpiar
TRUMIRI$10.504.5★102 rev
White Sage Smudge Spray (114ml) Sage Spray for Cleansing Negative Energy Smokeless Smudge Spray Spiritual Room Spray White Sage Essential Oil Mist Aura Cleansing & Protection Spray
JUNIPERMIST$17.734.6★5,608 rev
Sacred Elements White Sage Room Spray | Natural Purifying Mist for Energy Clearing Negativity Release Spiritual Balance & Aromatherapy | 3.38 Fl Oz / 100ml Non-Toxic Air Freshener
HEM$9.224.2★335 rev
Newest
by launch dateWhite Sage Spray for Spiritual Cleansing Negative Energy and Protection - Smudge Spray Made with Natural Non Toxic Sage Essential Oil - Salvia Blanca para Limpiar
TRUMIRI$10.50102 rev
Set of 5 Smudge Sprays White Sage|Palo Santo|Frankincense Myrrh|Nag Champa|Copal for Negative Energy Cleansing of Home - Natural Room Sprays and Body Mists Made with Non Toxic Essential Oils
TRUMIRI$26.3127 rev
Sacred Elements White Sage Room Spray | Natural Purifying Mist for Energy Clearing Negativity Release Spiritual Balance & Aromatherapy | 3.38 Fl Oz / 100ml Non-Toxic Air Freshener
HEM$9.22335 rev
Smokeless Sage Spray with Rose Quartz Lunar Charged Water Reiki Infused Energy Cleansing Spray for Home Emotional Reset Space Clearing 4 oz - All Things Intuitive
All Things Intuitive$9.9224 rev
Lavender Sage Smudge Spray - Archangel Ariel Sage Mist Energy Clearing and Protection Smokeless Reiki Charged Aromatherapy Bed Room and Pillow Spray Scent with Essential Oil & Quartz 4 oz
Heal The Masses$17.79424 rev
Trending
90-day click momentumSet of 5 Smudge Sprays White Sage|Palo Santo|Frankincense Myrrh|Nag Champa|Copal for Negative Energy Cleansing of Home - Natural Room Sprays and Body Mists Made with Non Toxic Essential Oils
TRUMIRI$26.314.4★
Smudge Spray Gift Set (3x114ml) Sage Spray Palo Santo & Lavender Spray for Cleansing Negative Energy Spiritual Room Spray Set Smudge Kit Alternative Essential Oil Spray
JUNIPERMIST$43.564.6★
White Sage Spray for Spiritual Cleansing Negative Energy and Protection - Smudge Spray Made with Natural Non Toxic Sage Essential Oil - Salvia Blanca para Limpiar
TRUMIRI$10.504.5★
SOUL STICKS White Sage & Lavender Smudge Spray 3.5oz Smokeless Mist with Quartz Crystals Calming Essential Oil Spray for Sleep Stress Relief Meditation and Energy Cleansing
Soul Sticks$12.884.4★
Sacred Elements White Sage Room Spray | Natural Purifying Mist for Energy Clearing Negativity Release Spiritual Balance & Aromatherapy | 3.38 Fl Oz / 100ml Non-Toxic Air Freshener
HEM$9.224.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Long-lasting smell”
“Great product & great seller”
“So this came in handy”
“Definitely worth the purchase”
“I can feel the cleansing HAS been done”
“These work like a charm”
“As I did feel the energy clear”
“its just right and on point”
“Love this spray”
“Super nice for cleanses”
What buyers complain about
“Horrible smell”
“Wish they weren't so expensive though”
“half of the liquid had leaked out of the bottle”
“Diluted”
“Nothing about them smells natural or of this world”
“The bottles are larger than I expected”
“Annoyed when products are sold that you dont know if tampered with or youre being sold a returned product”
“Needed a good cleansing”
“they're sensitive to it”
“Too strong, and doesn't smell anything like Nag Champa”