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ryse cinnamon toast protein powder

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 39Conversion 78Competition 3Returns 100Price range 95Avg price 93Brand share 0Review moat 47Quality gap 33

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Price range

Incredible$37.65–$78.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.94

avg listing price — sweet spot $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,785.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$75K

$75K/yr · 20K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Open market

0%

  • RYSE Up Supplements96%
  • GHOST4%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$11K30%$23K45%$34K60%$45K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +11.3% search growth over the last 90 days.
700500Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall40%

“Tastes great and smooth”

Flavor17%

“Amazing flavor”

Nutritional Content17%

“Very satisfying and lots of protein”

Blend/Ratio5%

“It also blends very well”

Quality-Overall3%

“Excellent Quality”

Solubility3%

“It mixes super smoothly”

Sweetness2%

“Very sweet,”

Value For Money2%

“Priced reasonably”

Soft Feel1%

“is super smooth”

Thickness1%

“Real thick and super sweet”

What buyers complain about

Taste-Overall30%

“Disgusting taste”

Nutritional Content8%

“but I've been lacking protein”

Flavor7%

“Dont buy the cinabbon flavor”

Value For Money7%

“a bit pricey”

Sweetness4%

“way too artificially sweetened”

Side Effects3%

“Made me sick while at work”

Artificial Sweeteners3%

“You can taste the artificial sweeteners as well”

Acid Regulator/Stomach Ache Relief3%

“I have terrible acid reflux”

Size-Overall3%

“Not actual serving size”

Allergies1%

“After the first time trying it he had an allergic reaction from it”