runes
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.74avg listing price — sweet spot $15–$100
Price range
Great$7.40–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Review moat
Great465.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 226K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
66%
Open market
27%
- TGS Gems24%
- Tirmanaz19%
- AzureGreen9%
- NORSE EMPIRE7%
- Amazing Gemstone7%
- kcrygogo6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tirmanaz Runes Set 25Pcs Wooden Viking Rune Stone Set with Guide Book Velvet Bag Norse Runas for Beginners Witchcraft/Divination/Meditation/Spiritual
Tirmanaz$14.164.3★187 rev
TGS Gems Amethyst Rune Stones Set Engraved Pagan Lettering with Instruction Booklet and Velvet Pouch
TGS Gems$21.144.7★1,558 rev
Casting Magic Water Buffalo Bone 25 Piece Elder Futhark Rune Stone Set
AzureGreen$12.404.7★438 rev
NORSE EMPIRE Viking Rune Divination Set Includes a Premium Leather Divination mat and Genuine Bone Elder Futhark runestone Pieces
NORSE EMPIRE$57.974.6★130 rev
Amazing Gemstone Black Agate Crystal Runes Set of 25 Engraved Rune Stones with Runes Book PDF
Amazing Gemstone$11.964.6★87 rev
Newest
by launch date
Sliner 26 Pcs Wooden Viking Runes Set 25 Elder Futhark Norse Runes with Black Velvet Bag for Divination Tool Beginners Witchcraft and Meditation
Sliner$14.455 rev
Ssshqlcb 25Pcs Runes Set Wood Rune Stones with Instruction & Velvet Pouch Viking Runas for Beginners Ideal for Witchcraft Divination Meditation & Spiritual Practices
Ssshqlcb$15.325 rev
Tirmanaz Runes Set 25Pcs Wooden Viking Rune Stone Set with Guide Book Velvet Bag Norse Runas for Beginners Witchcraft/Divination/Meditation/Spiritual
Tirmanaz$14.16187 rev
Tirmanaz Runes Wooden Runes Set with Guide Book Healing Crystals Ritual Paper Tarot Bag Witch Runa for Beginners Witchcraft/Divination/Meditation/Spiritual
Tirmanaz$16.82108 rev
Rune Stone Set Wooden Disc with Eternal Life Inscription and Mixed Color Crystal Rune Set for Meditation and Witchcraft Healing Chakra Balancing for Beginners (Mixed Color Rune Set)
YOOKER$33.2144 rev
Trending
90-day click momentumSliner 26 Pcs Wooden Viking Runes Set 25 Elder Futhark Norse Runes with Black Velvet Bag for Divination Tool Beginners Witchcraft and Meditation
Sliner$14.454.5★
KIRTIJW Viking Rings for Men Norse Viking Runes Amulet Ring Jewelry for Men Women size 11
KIRTIJW$10.374.6★
Crocon Labradorite Rectangle Shape Gemstone Rune Stones with Elder Futhark Alphabet Engraved 25 pcs Rune Set Crystal Divination Metaphysical Healing Chakra Reiki Runes Set with a Pouch Size: 21-26mm
Crocon$24.194.2★
Crocon Amethyst Gemstone Rune Stones Set with Elder Futhark Alphabet Engraved Symbol 25 pcs Set for Feng Shui Chakra Balancing Reiki Healing Crystal Runes Stones Set Size: 15-20 mm
Crocon$19.274.4★
Ssshqlcb 25Pcs Runes Set Wood Rune Stones with Instruction & Velvet Pouch Viking Runas for Beginners Ideal for Witchcraft Divination Meditation & Spiritual Practices
Ssshqlcb$15.323.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They look and feel like quality bone, and are very nice to handle”
“easy to read”
“These are as advertised”
“lightweight”
“well worth the price”
“the color is perfect”
“Good size”
“Nice design with information”
“Really nice set of stones”
“Smooth and easy to handle”
What buyers complain about
“Poor quality”
“Small”
“do NOT buy this - it's super cheap”
“did not appear as shown on Amazon photo”
“Thin though, very thin”
“poor grammar make it hard to read”
“Feel heavier”
“Difficult to Keep Flat”
“each is a different color is just odd”
“My instructions were stapled with the pages in the wrong order”