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53

rpg

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 26Growth 47Conversion 16Competition 69Returns 100Price range 95Avg price 95Brand share 0Review moat 70Quality gap 75

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$35.91

avg listing price — sweet spot $15–$100

Price range

Incredible$16.12–$95.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good713.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.9%

90-day search growth — must beat 0% to launch

Market size

Okay$105K

$105K/yr · 226K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

30

Top-5 brand share

100%

Open market

0%

  • REDCON196%
  • Nutrex Research1%
  • Orisilico1%
  • Huge Supplements1%
  • Nutricost1%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$8K12%$13K16%$17K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.9% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall20%

“Absolutely delicious”

Flavor14%

“Great Natural Flavor”

Nutritional Content10%

“Great protein powder”

Quality-Overall8%

“Good product and consistent”

Energy Level6%

“High energy”

Value For Money4%

“Great deal”

Muscle Pain Relief3%

“Strength and muscle tone improved slowly”

Efficiency3%

“It works, and builds lean muscle fast”

Advertised Vs Actual Product2%

“item as advertized”

Side Effects2%

“No harsh effects”

What buyers complain about

Taste-Overall31%

“Horrible after taste”

Flavor11%

“No flavor”

Texture/Consistency-Overall5%

“gross texture”

Nutritional Content5%

“the meal replacement barely get 2 for nutrition and flavors”

Functionality-Overall4%

“Does not produce any results whatsoever”

Quality-Overall3%

“Lower quality for the same price”

Value For Money3%

“Overpriced”

Ingredients-Overall2%

“they just recently changed the ingredients”

Thickness2%

“It is a little thicker than regular whey”

Sweetness2%

“increased the sugar”

Top return reasons

Nutritional Content32%
Taste-Overall21%
Flavor17%
Leak-Proof10%
Ingredients-Overall6%
Burnt/Roasted/Overbaked3%
Smell3%
Ease Of Use3%
Advertised Vs Actual Product3%
Texture/Consistency-Overall3%