rose oil
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$1.1M$1.1M/yr · 829K searches
Price range
Good$4.27–$35.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,168.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
531
Top-5 brand share
50%
Open market
45%
- HIQILI21%
- SU JUABA8%
- Wuvezrub8%
- RAINBOW ABBY7%
- Majestic Pure6%
- AromaLYA5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper
HIQILI$8.774.6★3,646 rev
SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml
SU JUABA$9.604.5★302 rev
Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML
RAINBOW ABBY$9.664.6★5,053 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz
Majestic Pure$11.864.3★1,309 rev
Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua
Mumianhua$6.604.6★353 rev
Newest
by launch date
MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making
MUNUSNA$8.632,429 rev
Rose Essential Oil 4 Fl Oz - Made in USA
AromaLYA$9.9619 rev
Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =
AromaLYA$10.8694 rev
wusiyork Rose Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Rose
wusiyork$4.2755 rev
SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml
SU JUABA$9.60302 rev
Trending
90-day click momentumRose Essential Oil 4 Fl Oz - Made in USA
AromaLYA$9.964.3★
MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making
MUNUSNA$8.634.4★
Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =
AromaLYA$10.864.6★
Soothing House Rose Body Oil Moisturizing Body Oil for Soft Skin and Dry Skin With Jojoba Olive Vitamin E & Rose Oil 4 oz
Soothing House$18.674.3★
Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua
Mumianhua$6.604.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Excellent product”
“Very hydrating”
“Leaves skin soft”
“Definitely worth the price”
“Its great for your skin”
“quickly absorbed”
“my skin has a healthy glow without feeling oily”
“It absorbs quickly and doesnt feel greasy, which makes it perfect for using on my face, body, and hair”
“Glowing skin”
What buyers complain about
“Awful Smell”
“oily feeling on your skin”
“can cause itching”
“The main ingredient has changed to a cheaper inferior product”
“Quality was small”
“the oil leaked from the bottle”
“Synthetic Ingredients”
“I do not believe this product to be what it claims”
“Diluted product”
“Not as dense as I would like”