rose essential oils
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.73–$59.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$837K$837K/yr · 562K searches
Avg price
Good$14.53avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,608.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
518
Top-5 brand share
56%
Open market
38%
- HIQILI22%
- Wuvezrub11%
- RAINBOW ABBY8%
- Majestic Pure8%
- SU JUABA7%
- AromaLYA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIQILI Rose Essential Oil 1 Fl Oz for Aromatherapy Diffuser Skin Care Massage Includes Premium Quality Glass Dropper
HIQILI$8.774.6★3,646 rev
Rose Essential Oil Pure Organic Rose Oil for Diffuser Perfume Massage Aroma Bath - 10ML
RAINBOW ABBY$9.664.6★5,053 rev
SU JUABA Rose Essential Oil 4 Fl Oz Rose Oil for Face Skin Hair Diffuser Aromatherapy -118ml
SU JUABA$9.604.5★302 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rose Essential Oil Rose Oil 1 Fl Oz
Majestic Pure$11.864.3★1,309 rev
Wuvezrub Rose Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Rose /1 Fl Oz
Wuvezrub$6.884.7★149 rev
Newest
by launch date
Majestic Pure Rose Premium Essential Oil 4 Fl Oz for Diffusers Humidifiers Massage DIY Candles Soap Cleaning Home Yoga Office Gifts - 118 ml
Majestic Pure$14.3336 rev
MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making
MUNUSNA$8.632,429 rev
Rose Essential Oil 4 Fl Oz - Made in USA
AromaLYA$9.9619 rev
Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =
AromaLYA$10.8694 rev
Wuvezrub Rose Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Rose
Wuvezrub$6.9748 rev
Trending
90-day click momentumRose Essential Oil 4 Fl Oz - Made in USA
AromaLYA$9.964.3★
Majestic Pure Rose Premium Essential Oil 4 Fl Oz for Diffusers Humidifiers Massage DIY Candles Soap Cleaning Home Yoga Office Gifts - 118 ml
Majestic Pure$14.334.3★
Rose Essential Oil in Premium Gift Box - Essential Oils for Home Diffusers - Perfect Self-Care & Spa Gift for Women 4 Fl Oz =
AromaLYA$10.864.6★
MUNUSNA Rose Essential Oil 100ML 100% Pure Natural Rose Oil for Hair Face Skin Care Premium Grade Essential Oils for Diffuser Skin Care Massage Yoga Bath Soap and Candle Making
MUNUSNA$8.634.4★
Rose Essential Oil 100% Pure & Natural Rose Oil for Aromatherapy Diffuser Skin & Hair Care Perfume Soap & Candle Making 0.33 Fl Oz / 10ml Mumianhua
Mumianhua$6.604.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Quality and trusted brand”
“Worth it”
“feels very durable”
“The product is as advertised”
“Its gentle”
“Moisturizing ability”
“i bought all their essential oils because this company is awesome”
“it suited me perfectly”
“Strong”
What buyers complain about
“Bad scent”
“Misleading marketing & scam”
“Artificial”
“I didn't realize it has extra ingredients in it”
“This is very watery”
“sell it for this insanely cheap price”
“not super strong”
“It is bigger than I expected”
“the oil leaked from the bottle”
“Oils”