room fragrance spray
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.09–$21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Market size
Okay$109K$109K/yr · 110K searches
Review moat
Bad27,869.17avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
177
Top-5 brand share
98%
Open market
0%
- Febreze73%
- Muse Apothecary10%
- Mrs. MEYER'S7%
- Glade4%
- Poo-Pourri4%
- SMELLS BEGONE2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 2)
Febreze$5.894.7★2,425 rev
Febreze Plug-In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Linen & Sky Scent 0.87oz Refills 3 Count (Pack of 1)
Febreze$12.494.7★96,803 rev
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners Linen & Sky Scent 4 Count
Febreze$9.684.4★61,871 rev
Muse Apothecary Home Ritual Active Odor Eliminator Spray - Furniture Deodorizer Spray & Bathroom Odor Eliminator for Home - Essential Oil Air Freshener - 4oz Fresh Linen
Muse Apothecary$8.924.3★1,663 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 6)
Febreze$21.194.7★753 rev
Newest
by launch date
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.891,045 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 2)
Febreze$5.892,425 rev
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)
Febreze$10.112,052 rev
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 6)
Febreze$21.19753 rev
Febreze Car Air Freshener Odor-Fighting Automotive Vent Clip Scented Car Accessories Long Lasting for Strong Odors Linen & Sky Scent 4 Count
Febreze$9.11269 rev
Trending
90-day click momentumFebreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Soothe & Restore Refresh & Energize Romance & Desire Variety Pack 8.1oz (Pack of 3)
Febreze$7.894.8★
Glade Air Freshener Room Spray Clean Linen Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.794.4★
Glade Air Freshener Room Spray Hawaiian Breeze Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count
Glade$8.764.4★
Febreze Air Mist Air Freshener Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Lilac Sunrise Warm Ocean Breeze Summer Golden Hour Variety Pack 8.1oz (Pack of 3)
Febreze$10.114.7★
Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Linen & Sky Scent 8.1oz (Pack of 2)
Febreze$5.894.7★
Demand
Weekly Amazon search volume, last 40 weeks — +6.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Great value”
“Good variety”
“Smells fresh”
“As advertised”
“Decent spray”
“convenient to have on hand”
“Effective”
“So, this brand is very effective and long-lasting”
“Perfect for small spaces”
What buyers complain about
“Very strong smell”
“Does not last”
“A little pricey”
“Sprayer leaks”
“not as strong as it used to be”
“False advertising”
“The cans seem larger”
“One of the cans does not work”
“Poor quality”
“but the tab is impossible to use”