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robitussin soft chews

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Soft demand (-52.1% this quarter) — this niche doesn't clear our bar today.

Market size 70Growth 0Conversion 96Competition 22Returns 100Price range 80Avg price 83Brand share 0Review moat 20Quality gap 20

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.18

avg listing price — sweet spot $15–$100

Price range

Great$9.75–$38.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$725K

$725K/yr · 309K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad13,127.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-52.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

598

Top-5 brand share

100%

Open market

0%

  • Sambucol80%
  • Nature's Way16%
  • Zicam3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$73K20%$145K30%$218K40%$290K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -52.1% search growth over the last 90 days.
30K20KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Best Taste”

Cold Relief14%

“Actually shortens cold”

Immunity Booster13%

“Best immune support”

Quality-Overall9%

“Quality product at a very fair price”

Value For Money5%

“Worth it”

Efficiency4%

“Works well”

Flavor3%

“These gummies taste amazing”

Ease Of Use3%

“Keep it handy”

Vitamin3%

“Best tasting Gummies Vitamins Ever”

Advertised Vs Actual Product2%

“Works As Advertised”

What buyers complain about

Taste-Overall12%

“TASTES HORRIBLE”

Moist/Dry7%

“Dried up”

Ease Of Use6%

“Could not open”

Value For Money5%

“A bit more expensive than the others”

Hard Feel5%

“This bottle is not as soft”

Side Effects4%

“it made me sick it caused me brain zap”

Smell3%

“Had a chemical smell and taste”

Quality-Overall3%

“not as good as my normal brand”

Cold Relief3%

“Are you getting a cold”

Cough Relief2%

“As soon as I start coughing I took these”

Top return reasons

Value For Money38%
Salt Content13%
Taste-Overall13%
Hard Feel13%
Blood Sugar Level13%
Functionality-Overall13%