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robitussin kids

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 5Conversion 92Competition 9Returns 100Price range 47Avg price 47Brand share 0Review moat 58Quality gap 18

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,176.78

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.59

avg listing price — sweet spot $15–$100

Price range

Okay$6.34–$22.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$111K

$111K/yr · 85K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-39.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Open market

0%

  • Robitussin94%
  • Children's Robitussin3%
  • Dimetapp3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$11K20%$22K30%$33K40%$44K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -39.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief27%

“It really works for cough”

Quality-Overall14%

“No complaints”

Value For Money13%

“Fair price and arrived in a timely manner”

Efficiency11%

“Very Effective”

Cold Relief7%

“This is the only medicine I give my kids when its cold and flu season and they have that ugly cough & congestion that comes with it, works great”

Advertised Vs Actual Product4%

“Does the job just right”

Taste-Overall3%

“The taste isnt bad”

Weight Light2%

“Feels lighter weight than others great on a more empty stomach”

Functionality-Overall2%

“Only one that works for my kids”

Smell2%

“Smells great my daughter's saids it tastes good light smooth”

What buyers complain about

Taste-Overall36%

“Its medicine its not supposed to taste good”

Flavor18%

“artificial flavor in it”

Cough Relief12%

“My daughter had a severe cough with mucus”

Ease Of Chewing/Swallowing5%

“she could barely finish swallowing it”

Acid Regulator/Stomach Ache Relief5%

“Actually made his stomach hurt after taking a dose”

Dosage3%

“I dont like that you have to take it every 4 hrs”