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robitussin cf

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Soft demand (-55.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 95Competition 0Returns 100Price range 48Avg price 42Brand share 0Review moat 57Quality gap 16

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,216.2

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.47–$24.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.04

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$33K

$33K/yr · 24K searches

Growth

Bad-55.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

23

Top-5 brand share

100%

Open market

0%

  • Robitussin59%
  • GoodSense27%
  • Amazon Basic Care8%
  • MAJOR6%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$10K45%$15K60%$20K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -55.6% search growth over the last 90 days.
1K600Spike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief25%

“Stops cough”

Value For Money13%

“Good price”

Efficiency12%

“Just as effective as the name brands”

Advertised Vs Actual Product12%

“Did the job”

Quality-Overall9%

“great quality”

Taste-Overall7%

“Taste is good bottle quality is good”

Cold Relief4%

“Absolutely fabulous stuff for colds and the flu”

Sleep Quality2%

“This has a lower dose that helps more without giving me sleep issues”

Strength2%

“Very effective”

Regulates Digestion1%

“It helped rid me of congestion”

What buyers complain about

Taste-Overall25%

“Taste like death”

Advertised Vs Actual Product10%

“the presentation is awful”

Cough Relief9%

“this is the worst tasting cough medicine Ive ever tasted”

Dosage6%

“dose not numb your throat like some of the other brands”

Ease Of Use4%

“The childproof bottle is impossible to open”

Functionality-Overall4%

“Did not work for me”

Comfort-Overall4%

“didn't feel comfortable with it”

Value For Money3%

“1 bottle at $24.00 is way to expensive”

Cold Relief2%

“not real colds”

Fever Relief2%

“Did not work on my flu symptoms”