rice protein powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$33.68avg listing price — sweet spot $15–$100
Price range
Incredible$19.06–$74.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good859.33avg incumbent reviews — the moat a new listing must climb
Market size
Good$355K$355K/yr · 134K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
531
Top-5 brand share
97%
Open market
0%
- NAKED49%
- Nutricost17%
- NutriBiotic12%
- Terrasoul Superfoods12%
- NOW Foods7%
- Sunwarrior3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings
NAKED$21.973.9★2,214 rev
Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)
Nutricost$48.474.3★84 rev
Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds
Terrasoul Superfoods$19.064.3★574 rev
NutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest
NutriBiotic$24.584.2★825 rev
NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings
NAKED$74.523.9★2,214 rev
Newest
by launch dateNutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)
Nutricost$48.4784 rev
Nutricost Organic Rice Protein Powder (2 LB) - Gluten-Free Non-GMO (from Brown Rice)
Nutricost$28.6990 rev
Sunwarrior Brown Rice Protein Powder with Bcaa & Amino Acids Raw Rice Protein Shake Gluten Free Low Carb Dairy Free | Plant Based Classic Sprouted Brown Rice Protein Powder Natural 375g
Sunwarrior$25.96225 rev
NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings
NAKED$21.972,214 rev
Terrasoul Superfoods Organic Sprouted Brown Rice Protein Powder 1.5 Pounds
Terrasoul Superfoods$19.06574 rev
Trending
90-day click momentumNutriBiotic Certified Organic Plain Rice Protein 21 Ounce | Low Carbohydrate Vegan Protein Powder | Raw Certified Kosher & Keto Friendly | Made Without Chemicals GMOs & Gluten | Easy to Digest
NutriBiotic$24.584.2★
Nutricost Organic Rice Protein Powder (5 LB) - Gluten-Free GMO-Free (from Brown Rice)
Nutricost$48.474.3★
NutriBiotic Vanilla Rice Protein 3 Lb (1.36kg) | Low Carb Keto-Friendly Vegan Raw Protein Powder | Grown & Processed Without Chemicals GMOs or Gluten | Easy to Digest & Nutrient Rich
NutriBiotic$38.434.2★
NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings
NAKED$21.973.9★
NOW Foods Sports Nutrition Sprouted Brown Rice Protein 80% Protein Unflavored Powder 2-Pound
NOW Foods$21.434.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“helps get me protein”
“Great Taste”
“great product”
“I like it so far when mixed with other stuff”
“Very fine texture”
“Organic and good protein source”
“Blends up easily with a shaker ball and flavor not bad however I do add cocoa and agave”
“Is it safe to consume”
“But it smells ok”
“does its job”
What buyers complain about
“The taste and consistency is just wrong”
“This is false advertising”
“Low Protein Content”
“It's unflavored,”
“Due to the misleading information I had to use 3 times the amount to reach my 30g target”
“Chalky and bitter flavor”
“it is OK and cheap”
“And it's expensive for what you get”
“as a protein drink I can't recommend it because of the irritation I have”
“I noticed an odd flavor and others have also commented on flavor and odor issues”